Google’s own definition of AdSense

For online advertisers, AdSense is a huge network through which they can sell themlselves, their products and their services. For web publishers, it’s a revenue stream but what about Google, what’s their take on the service?

Over the years, a large number of AdSense publishers have wondered what words Google would use to properly define the “publisher side” of its all important pay-per-click advertising system (comprising other elements, namely AdWords where advertisers purchase the ads [that are later shown through AdSense]).

If you’ve been wondering about that too, here’s how Google defines AdSense, in its 2008 annual report, on page 56:

AdSense for content is our online service for distributing ads from our advertisers that are relevant to content on our Google Network members’ web sites. Under this program, we use automated technology to analyze the meaning of the content on the web page and serve relevant ads based on the meaning of such content. For example, a web page on an automotive blog that contains an entry about vintage cars might display ads for vintage car parts or vintage car shows. These ads are displayed in spaces that our AdSense for content partners have set aside on their web sites. AdSense for content allows a variety of ad types to be shown, including text ads, image ads, Google Video Ads, link units (which are sets of clickable links to topic pages related to page content), themed units (which are regular text ads with graphic treatments that change seasonally and by geography) and gadget ads (which are customized —mini-sites— that run as ads on AdSense publisher web sites).

For our online AdSense program, our advertisers pay us a fee each time a user clicks on one of our advertisers’ ads displayed on our Google Network members’ web sites or, for those advertisers who choose our cost-per-impression pricing, as their ads are displayed. To date, we have paid most of these advertiser fees to our Google Network members, and we expect to continue doing so for the foreseeable future. We recognize these advertiser fees as revenue and the portion of the advertiser fee we pay to our Google Network members as traffic acquisition costs under cost of revenues. In some cases, we guarantee our Google Network members minimum revenue share payments based on their achieving defined performance terms, such as number of search queries or advertisements displayed. Google Network members do not pay any fees associated with the use of our AdSense program on their web sites.

Our agreements with Google Network members consist largely of uniform online —click-wrap— agreements that members enter into by interacting with our registration web sites. The standard agreements have no stated term and are terminable at will. Agreements with our larger members are individually negotiated. Both the standard agreements and the negotiated agreements contain provisions requiring us to share with the Google Network member most of the advertiser fees generated by users clicking on ads on the Google Network member’s web site or, for advertisers who choose our cost-per-impression pricing, as the ads are displayed on the Google Network member’s web site.

Whoever wrote this, at Google, did a very good job at explaining AdSense… in just three paragraphs!

If similarly-sized businesses, like IBM, Cisco or Microsoft had attempted to define such an important business operation as this one is such a short linespan, chances are they would’ve failed, filling page after page to eventually “get to the point”.

This AdSense definition, published in the annual report and reprinted here, follows the exact same logic as Google’s search home page. “Easy does it” seems to be the general rule of thumb behind what AdSense is and seeks to be. In itself, this is wonderful news for all the smaller web publishers out there because it means Google doesn’t intend to overly formalize its ad network, like some competitors have.

Take APT, Yahoo!’s unified digital advertising platform.

It’s probably good but you likely need millions of visitors per day to get any level of attention from them to be —considered— for their ad program. Which is basically out of reach for over 99% of the web publishers out there. So all these fine web enthusiasts flock to Google’s AdSense where such insane “barriers to entry” simply don’t exist.

Talking about Yahoo!’s ad network, one has to wonder why they insist on being so elitist about who gets to show their ads. Is it because Yahoo! hate smaller publishers? Are they convinced only “they” know how to deliver content, and value? It’s anybody’s guess why Yahoo!’s “external publisher base” is so severely skimmed to keep only astronomically huge publishers while slamming the door in the face of all others.

Oh! Well, it’s their problem, not Google’s.

For those who like to read annual reports (even if the very idea of it might seem odd, at first), Google’s 2008 review of its activities, amidst the economic downturn that has started to be felt at the end of that year, proves that Larry and Sergei still steer this search giant with agility and grace.

Tens of thousands of people stand behind Google’s success but even though the valuation of the company has skyrocketed in the last decade, the people at the top have kept cool about it.

And it’s probably why any web publisher with sound content (i.e.: unique, useful and valuable) and a legitimate desire to generate revenue can apply to Google’s AdSense and reasonably expect to be accepted.

If you’re looking for a true sense of entrepreneurial spirit, online, look no further that Google AdSense… even in these hopefully episodic times of economic crisis.

Tags: google, adsense, adwords, definition of adsense, what is adsense, why adsense, how does adsense work, adsense publishers, ppc, pay-per-click, online ads, ad network, advertising, contextual ads, yahoo, apt, online publishers, money, revenue, online revenu, content monetization

AdSense’s low eCPM for web publishers

This financial crisis isn’t good for Google, its AdWords advertisers and its AdSense publishers.

While Google’s 2008 annual report shows a dip in the pay-per-clic advertising revenue model, the situation hasn’t improved since the beginning of 2009. In fact, the eCPM levels many publishers are seeing are hitting what appear to be record lows.

What probably hurts the most is the roller-coaster effect, of sort, between the “banner year-like” revenues of 2008 and the abysmal counterpart, in 2009.

AdSense is still the most lucrative PPC ad program online but countless publishers can’t make ends meet anymore. One publisher saw eCPM metrics shrink threefold. In real life, it’s the difference between making some $75 a day (in 2008) and some $25 a day (in 2009).

While many publishers had quit their day job to build high-quality web destinations, financed through AdSense, in 2007 and 2008, this year’s revenue slide has convinced most to get back on the job market and basically forget (for a while, at least) about their newfound lifestyle, as work-at-home web publishers.

But the more creative web publishers continue to derive enough money from AdSense to hold on tight during these generally harsh financial times.

Here’s what’s being done by some web publishers to “stay in the AdSense game”…

1. Cater to niche markets (namely to the debt consolidation and troubled assets niches);
2. Bank on the social networking trend (including “spin marketing” in Facebook groups);
3. Reduce the number of AdSense “ad zones” to show only the most lucrative ads;
4. Redesign the looks and add new features to existing web destinations;
5. Find a way to get more visitors in order to make up for the lost revenues (with the “original” visitor count).

Let’s hope that you’ll get creative too and basically endure the current market downturn. This will likely put you in an enviable position when the market goes back up, again. Assuming that it will. Of course.

So, is it possible to survive even though AdSense’s eCPM levels appear to be lower than ever? Probably, yes. But it’s not going to be a joyride. This time around, AdSense publishers won’t be laughing all the way to bank, like so many were, in 2008, the year AdSense really shined — for Google, the advertisers and the publishers alike.

Mathematically speaking, known and [publicly] unkown factors affect AdSense’s eCPM.

Rather weird situations seem to have wildly unpredictable effects on this particular metric but suffice it to say that for a large group of AdSense publishers, it hasn’t been as good in 2009 as it’s been before.

Given Google’s inherent creativity and leadership, one can safely assume that this particular “revenue decline” issue is being dealt with quite seriously at the search king’s headquartiers, in Mountain View, CA.

In the meantime, web publishers are welcome to get creative in order to beat this financial crisis and prove, once again, that AdSense’s online advertising continues to be a huge bargain, even for cash-strapped advertisers.

Tags: google, adsense, adwords, ecpm, ppc, pay-per-click, ads, advertising, online ads, publicity, web ad zones, adsense publishers, adwords advertisers, revenue down, overall revenue, revenue generation, work-at-home, web publishers, web publishing

Google Maps will help AdWords… and AdSense!

There’s been a lot of talk about the lower eCPM numbers affecting AdSense publishers since mid-February of 2009.

Some people believe the revenue shortfall is mainly due to the financial crisis, others think Google is keeping more for themselves. Since nothing filters from Google, it might be a bit of both, or not.

In all fairness and because so little relevant information is published by Google on this particular matter, it’s anyone’s guess why so many publishers’ revenues seem to be hitting record lows.

But…

In these harsh times, there might be a glimmer of light and it could be coming from an unexpected angle: Google Maps!

Yes, for those of you who have discover (or re-discovered) the planet using Google Earth, it’s no secret that businesses can now be easily located (and spotted) almost everywhere. The businesses that stand out the most are those who have registered with Google’s Local Busines Center (based in Mountain View, CA).

Business that register with Google must prove the authenticity of the information they post so that insures that visitors only see up to date information (which is very important, for any business directory).

So…

When businesses register to (eventually) show up in Google Maps (and Google Earth), they’re presented with a catchy little pitch regarding Google AdWords — now, that’s interesting.

Imagine, millions upon millions of smaller businesses being introduced to AdWords. It’s awesome because it’ll likely translate into a much more diverse advertiser base, more bids for a wide range of keywords and ultimately, higher and hopefully more stable revenues for publishers.

Here’s what Google writes:

Reach More Customers

If you have a website and want to reach more local customers, give Google AdWords a try. In just a few minutes, you can create ads that appear only to people in your target cities. (You can also have an AdWords specialist build your campaign for you) The best part? You chose the cost of your ads, and you only pay if these ads bring people to your website. Learn more at http://www.google.ca/local/promo

By the way, the link is for Canada because the author is based… in Canada.

Online advertising is still a fragile ecosystem but by helping millions of smaller businesses join the AdWords action, Google is helping itself, of course but it’s also helping its AdSense publishers who should, in turn, prep up their web destinations to be somewhat “local friendly” because that might just be the angle through which ad growth will occur.

If you know businesses looking for free visibility, invite them to list their contact data with Google Maps. It’s fast, free and surprisingly effective (yes, your phone will ring and you’ll get email messages with serious inquiries).

This is good news because amidst a sea of bad economic news, here’s living proof that Google is steaming ahead and building what could well be one of the upcoming paradigms in online visibility… and advertising.

Tags: online advertising, google maps, google earth, google adwords, google adsense, advertisers, publishers, local content, local listings, local businesses, small businesses, ppc, pay-per-click, lead generation, keywords, web publisher revenues, money, wealth

Do lower AdSense revenues make you blue?

Small and not-so-small webmasters alike are currently feeling the financial crises pinch all the way down into their daily AdSense earnings with lower than average eCPM numbers making it next-to-impossible to bring in a decent monthly pay even when tens of thousands of (hopefully valid) clicks being registered.

In fact, some bloggers believe it’s Google’s fault and that they’re keeping a larger share of the money that, in their view, usually goes to publishers but that explanation doesn’t add up. It could be (nobody knows for sure) but it just doesn’t feel right.

The more logical explanation has to do with basic supply and demand.

The supply of advertising space, namely in blogs like this one, have been growing steadily over the last months. That means advertisers are presented with more choices than ever before, within AdWords. So the supply side, meaning the countless AdSense Publishers, is busting at the seams.

On the other hand, advertisers are likely to hold back on frivolous spending, such as AdSense, resorting to local TV and radio spots or going back to specialty publications… offline. Even if these advertisers stick with AdSense, they’re likely to ease on the PPC budget they allow Google to manage so that, in turn, makes for lower revenues downstream… towards publishers.

So what can publishers do to push up their AdSense revenues in these times of financial crisis?

A lot of things, surely but here are a few…

• Display your ads as close to the top of your page as possible — it appears Google, through some secret wizardry nobody can be quite sure about, awards more revenue to publishers putting their ads at the top, where all visitors can clearly see them;
• Have less ad zones — this will filter out the less lucrative ads and only display those that pay the most. It might be risky since less visitors might see the ads but perhaps it’s worth a shot;
• Go for colors that work for you — lots of AdSense ads still display using the “generic” Google-blue. Keep in mind that “ad blindness” is more likely to happen with this configuration even if you feel “visitors will be comfortable with colors they know”, you also risk that they won’t see them, at all;
• Redesign your page layout — how your site looks makes a significant difference in the number of clicks you’ll get so make sure to put a lot of time to make your AdSense-bearing site as appealing as possible;
• Link to other nice folks — especially if you operate a blog, linking with other blogger buddies will do wonders for your visitor count… and theirs.

Being blue because of lower AdSense revenues just doesn’t fix the basic problem: a much lower monthly check.

To cure these (probably temporary) blues, you must take action.

Google provides you with limited metrics about what’s really going on, clickwise but savvy publishers have a sixth sense to juice as many details as they can from those numbers by using channels and testing various advertising scenarios. This improves their knowledge of how AdSense rewards certain types of scenarios instead of others.

The financial crises Wall Street has basically engineered (from way back) and for which we feel a painful pinch now might take a few months (or even years) to wane away but as long as it hangs over our heads, publishers need to become even more creative in finding ways to stabilize and hopefully increase their revenues.

Good luck to all the good publishers out there who feel bad about getting less money for their hard work. Hang in there, there seems to be lots of light at the end of this tunnel.

Tags: adsense, google adsense, adwords, google adwords, publishers, advertisers, pay-per-click, ppc, daily adsense revenues, monthly adsense check, publishing content, adsense blues, revenue blues

Uninteresting affiliate programs

If you’re a web publisher, you’re already aware that several online services offer to match you with merchants who wish to commission you for every sale you generate, affiliate-style.

That’s a wonderful proposition since prospecting relevant merchants to advertise on your site can prove somewhat exhausting, especially if you have to keep you web destinations updated, in the meanwhile. So lots of web publishers have turned to Commission Junction (CJ), LinkShare, Performics, ClickBank, Advertising or even Google’s Affiliate Network to dip their toes into these revenue generating systems.

For a few, usually those who operate very niched web sites, the experience has been successful enough to continue using it but judging from the sheer volume of forum posts against these affiliate networks, the pay (if any) is just not worth the trouble.

It’s a well known fact that many affiliate networks have frustrating membership rules that go against the normal business flow of a web publisher like, for instance, the fact that every ad space is handled in a granular fashion instead of dynamic ad zones driven by keywords and other criterias.

Even if that adds a heavy advertising management load on the web publisher’s shoulders, it’s the money (or lack, thereof) that proverbially breaks the camel’s back. I won’t name the merchant but it exemplifies how it shows its level of appreciation for the web publisher’s work. That particular merchant sells monthly memberships ranging from $9,95 to $99,95 a month and the commission to the affiliated web publisher, in the event a sale occurs within 30 days, is a measly 15$… one shot! So there you have it, the merchant can make hundreds of dollars over the course of several months while the affiliate is left with very little to pay his (or her) rent with.

The merchant’s monthly memberships paying “one-time commissions” would probably be that much better if they actually got paid because over and above the fact that these amounts don’t equate the amount of work on the part of the web publisher to “convince” a new customer (to try the merchant’s services), it seems many web publishers never get paid… at all!

The roar in forum threads, for what it’s worth, clearly indicates there’s a very serious problem in the payment of owed commissions. Often times, the affiliate just vanishes without paying anything to anyone or it lacks peer reviews of its statistics engine and ends up not crediting the affiliated sale to the web publisher — and these situations are rampant.

Even industry leaders like Amazon has been reported to not even credit the book sales purchased by the affiliates themselves, using their properly setup affiliate links. Since so many web publishers have experienced this severe technical deficiency with Amazon (assuming it’s not outright bad faith), serious web publishers have completely exited the seemingly flawed program. In this example, Amazon gets paid 100% of the money of the referred sales and affiliates get nothing. And trying to talk with Amazon about it is nothing short of impossible so if web publishers want to know if they’re respected by the giant book selling outfit, well, they pretty much have their answer right there.

If you must absolutely find yourself a merchant to be an affiliate for (whatever the reason), look for fully independent ones, like SecureNetShop that handle everything in-house. By doing so, you cut the “network” intermediary and deal directly with the merchant which yields higher revenues while reducing the hassle.

The majority of web publishers are rapidly coming to the conclusion that the best way to monetize their advertising space is through either intelligently implemented pay-per-click programs, preferably Google’s AdSense or better yet, to sell the space directly to selected advertisers (more work but a much better pay).

The affiliate networks need to reinvent themselves, from a technological standpoint while arranging for the affiliate commissions to be more inline with the efforts needed to produce a flow of qualified customers or else, they risk being permanently labeled as uninteresting.

Tags: affiliates, affiliate networks, affiliated, revenues, money, ads, advertising, ppc, pay-per-click, cpa, cost-per-action, cpl, cost-per-lead, clicks, visitors, qualified customers, buyers, commissions, sales, pay, getting paid, ad codes

Worthy names changing hands privately

When you own a valuable domain name, the question of wether to use it for a given project, park it for future use, rent it to a third party or sell it eventually needs to be properly addressed.

Most domainers agree it’s best to launch a value-added and contextually-relevant web destination for every single domain name in their portfolio but with only 24h in a day, that might be hard to do with a more sizeable group of names.

So the next best option for busy domainers might be to use their domains as pay-per-click landers. DomainSponsor (for Google ads) and DotzUp (for Yahoo! ads) do a good job at that but it’s also possible to whip up your very own landing page. Like any kind of web design, it’s time consuming but if you do it right, the PPC revenues could be worth your while.

If landers aren’t bringing in enough money, you can always look to rent your domains to interested parties. For instance, any medical condition followed by a .com might be a worthy natural visitor generator for pharmaceutical companies. When such deals are inked, it’s usually for several years which bring you significant recurring revenues. And best of all, you remain the owner for the rented domain name!

In the last resort, domainers will look to sell their domain names. The most valuable ones stand to bring in the most revenue but from an emotional standpoint, they’re the hardest to part with.

Selling domain names you’ve owned for a while isn’t easy because evaluating the fair value can be tricky. Furthermore, some domains might become more valuable in the future, for all sorts of reasons so selling them early at a discounted price might sound good in the short term but prove to be a profoundly frustrating sell in the long term.

Newbie domainers like to evaluate past domain name transactions to put a price on their own but web sites such as DNJournal, DN Sale Price and Sold Names might not tell the whole story. They do a good job at keeping the score for publicly announced transactions but since most valuable domains change hand privately nowadays, it’s increasingly hard to know the real value “on the street” for domain names.

At the end of the day, many domainers simply go with their gut feeling to match a name with its fair price. Even if the price sounds right to the sellers’ ears, prospective buyers will always attempt to get the name for next to nothing, offering ridiculous amounts like 100$ or 1,000$ (depending on the name) and eventually settle closer to the fair price, which might be multiples higher than the initial offering.

Domainers with good negotiation skills, especially over the phone, will likely get more for their domains than those who attempt to hide and negotiate poorly. Domaining has become a business and selling names is just one more part of a bigger ensemble.

What smart domainers need to keep in mind is that once they sell a valuable domain, they might never have the money to buy it back as the new owner will likely develop it and therefore add significant value to it. As a rule of thumb, remember that if you sell a name, it’s because you -really- want to. There’s no “undo” in a domain name sale.

Finally, don’t be surprised if the buyer requests that you keep the transaction private, usually in exchange for a premium. That’s the way the most valuable domain name sales happen. It mainly has to do with rich companies not wanting to set precedents of paying top dollars for domains and then, having to pay even more for their next similar purchases. This logic might also extend to entire industries, like banking which is known to keep transaction details as private as possible.

Good luck with making the most of your domain name portfolio!

Tags: domain name monetization, make money with domains, selling domain names, sold domains, domain name sale, pay-per-click, ppc, monetization, landing pages, landers, parking pages, domainers, domaining, valuing domains, domain names worth, worthy domains

New features in AdSense for search

Over time, the Google Adsense service has grown into the biggest online advertising service in the world and this isn’t stopping them from innovating, which is all for the best.

The latest round of innovation is making the AdSense for search service even more flexible for the publishers while delivering a more satisfying search results experience for the users.

For those who are not yet too familiar with the AdSense for search service, it’s the “keyword search box” where users are free to enter any query they like, from within the web publisher’s site. It’s a great feature especially since the pay-per-click ads appearing on a given web page may not cover all that a user may be looking for.

As a web publisher, here’s a quick overview of what new tricks AdSense for search can do for you:

• Selection of the ad location — You can now decide where to place the ads on the search results page (displayed from Google’s own servers). Choose top, bottom or right side of each page, according to your preferences;
• Refining searches with keywords — Depending on the context, search terms can have different meanings but now, you can tune your search results and ads to what your users are interested in;
• Improved indexing of your pages — Google indexing technology has recently been improved so AdSense for search will now index even more pages of your site (as long as they can be crawled) so your users will see more results from them, in the AdSense for search results;
• Site Search — If you’re concerned about the users leaving your site through “web search”, you can now choose to provide just “site search” so your users can find what they’re looking… in -your- site. You can even host the search results on your pages so your users won’t leave your site when they perform a search;
• Vertical Search — You may also allow your users to search across multiple sites. Searches may therefore be performed in your “network of sites” or other related sites that you think your users might find useful.

Those who already have their Google AdSense for publishers account set up can get started right away with these new features, by selecting the “AdSense Setup” tab and then choosing “AdSense for search” as the desired product.

Just like with regular PPC ads and referral units, your ad settings will be saved within your account when you create a new search engine. You can then go back at a later time and instantly make any updates that you like to your search settings.

Once you’ve set up your search box, you may wish to explore more advanced features such as site exclusion, labels and collaboration which may both help your users find what they’re looking for while boosting your revenues by laser targeting the returned search results.

Now that you’re “in the know”, have fun with these new AdSense for search features!

Tags: google adsense, adsense for search, search results, keyword search, customization, features, targeting, pay-per-click, ppc, web publishers, web publishing, monetization, make money with adsense

Hot market for domain names

Domainers have known this for quite a while but now, the mainstream business world is now taking a second look at the hot market for domain names.

CNN recently published an article about the current state of the domaining business and by all means, it’s on a roll.

The article describes how two domainers, Larry Fisher and his financial backer, Ari Goldberger, battle for the highest bid to land prestigious domains, like “megayachts.com” for a cool 150,000$. During the online bid, Larry and Ari are on the phone discussing ways to land the names they value most. Larry does the bidding from his laptop and Ari runs some background research on the coveted names.

This dynamic “Larry & Ari” duo is the only team of tech-savvy netrepreneurs looking to bank on the rush to buy up quality “type in” domain names.

The better the domain, the more chances web surfers will directly navigate to it, entirely bypassing the search engines while providing a healthy (pay-per-click) revenue stream for the domainers owning the name.

Services such as DomainSponsor, DotzUp and Parked help domainers monetize their domain name portfolio. Their services are especially useful when a domainer owns many domains and can’t optimize them all — external help then makes perfect sense.

The industry is estimated to be generating 2 billion dollars, just related to the buying and selling of domain names. That number is expected to explode to a whopping 4 billion dollars, by 2010. Not too bad for an industry that’s not even a decade old. Needless to point out how exciting this is for domainers, especially those who happen to already own quality web names.

Since domain names are inherently unique, domainvestors see them as a stake in the online world, a virtual real estate lot, if you will. The “.com” names stand to win the most from this growth but different names can have regional (such as “job.ca“) or vanity value (like “greatest.name“) as well.

If a name is bound to be naturally typed in by users, it has value. In a web 2.0 era, perhaps a name like “staffr.com” will someday rise up to become an online brand. Invented words fare well with millions of users looking to explore new business concepts and ways to connect with one another. Domain names are often the foundation for entire business concepts. A name like “flickr.com” proves that point quite well.

If you’re looking to join the millions of domain name owners who are participating in this massive “virtual land grab”, it costs a mere about 8$ per year (everything included) to have a “.com” name. Once you’ve purchased all those you like (which happened to be available), you can sign-up (for free) with DomainSponsor, DotzUp or Parked so they can help you monetize your domain name portfolio — until you figure out what kind of web destinations you’d like to turn you names into.

Happy domaining, everyone!

Tags: domain names, domains, domainers, domaining, monetize, pay-per-click

Higher PPC revenues with Dotzup

Owning domain names is one thing. Lots of individuals and corporations do it. Intelligently generating pay-per-click (PPC) revenue through them, however, is a whole different story.

Some more advanced web developers prefer to create valuable web destinations to encourage repeat visits which are more often exposed to their advertising (PPC or otherwise).

Now, lots of domainers don’t have the time or resources to create this much value associated with every single one of the domain names in their portfolio so they purchase outside help.

Dotzup offers such “domain name portfolio management” landing page services, setting-up for you a highly relevant landing page that direct type-in visitors will likely appreciate — and click through.

More “pay-per-click revenue” generated through well-thought landing page design is obviously very be good news for any domain name owner so Dotzup’s continued partnership with Yahoo’s popular (and lucrative) PPC advertising network makes for an enviable sustained revenue stream.

Established in 1997, in Spokane, WA Dotzup is a leading Direct Navigation Technology Development and High Profile Domain Name Asset Management Corporation.

One of their goals, probably the most important one dor domainers, is to both produce higher PPC revenues -and- grow the domain names’ value (even in a “landing page” context). This is quite important for domainers looking to maintain the high “desirability factor” associated with their domain names.

If you want to see what some Dotzup “niche optimized” landing pages look like, you can check out MiamiJob.com, DetroitJob.com or DenverJob.com.

If your domains have to do with American or Canadian web visitors (naturally typing-in the names), Dotzup’s Yahoo Advertising Network back-end might yield surprisingly high revenues.

If you’re serious about growning your landing page pay-per-click revenues, make sure to give Dotzup a spin and see for yourself how high your monthly revenues can go.

Tags: dotzup, ypn, yahoo, domain names, ppc, pay-per-click, landing pages

Landing your domains at Parked

Anyone owning many domain names knows the importance of intelligently monetizing them. Landing your domains with the right domain monetizer can greatly influence the monthly payout.

Parked.com, based in Tampa, FL helps domain name owners land their valuable monikers on pages which lead to lucrative pay-per-click links. These paid links are continuously optimized to both properly answer the visitors’ requests and deliver significant payouts to the publisher (in this case, the domain name owner).

Facing stiff competition from market leaders like DomainSponsor and DotzUp, Parked.com makes extensive use of contextual images to convince the visitors that they’re on their way to relevant content. It’s still unclear if adding such images really improves the click-through rate, though.

Parked.com‘s proprietary statistics program is updated hourly and provides the publishers with a detailed view of how each domain name is performing, namely based on the following statistics: (1) number of visitors, (2) total clicks, (3) revenue per thousand visits, (4) click through rate, (5) revenue per click and (6) total revenue.

Publishers can view their own statistics online within their account. They can also be conveniently downloaded as reports in either .csv, .xml or RSS formats.

Moneywise, Parked.com claims to be offering the highest commissions possible and publishers will surely appreciate the fact that accrued revenues are paid every two weeks instead of only once a month.

Overall, there’s nothing complicated about Parked.com. The publisher interface is kept clean and simple so newbies and pros alike can get going quickly.

Click here to see an example of an optimized landing page!

Tags: parked domain names, parked.com, domains, landing pages