 |
Hot market for domain names
Domainers have known this for quite a while but now, the mainstream business world is now taking a second look at the hot market for domain names.
CNN recently published an article about the current state of the domaining business and by all means, it’s on a roll.
The article describes how two domainers, Larry Fisher and his financial backer, Ari Goldberger, battle for the highest bid to land prestigious domains, like “megayachts.com” for a cool 150,000$. During the online bid, Larry and Ari are on the phone discussing ways to land the names they value most. Larry does the bidding from his laptop and Ari runs some background research on the coveted names.
This dynamic “Larry & Ari” duo is the only team of tech-savvy netrepreneurs looking to bank on the rush to buy up quality “type in” domain names.
The better the domain, the more chances web surfers will directly navigate to it, entirely bypassing the search engines while providing a healthy (pay-per-click) revenue stream for the domainers owning the name.
Services such as DomainSponsor, DotzUp and Parked help domainers monetize their domain name portfolio. Their services are especially useful when a domainer owns many domains and can’t optimize them all — external help then makes perfect sense.
The industry is estimated to be generating 2 billion dollars, just related to the buying and selling of domain names. That number is expected to explode to a whopping 4 billion dollars, by 2010. Not too bad for an industry that’s not even a decade old. Needless to point out how exciting this is for domainers, especially those who happen to already own quality web names.
Since domain names are inherently unique, domainvestors see them as a stake in the online world, a virtual real estate lot, if you will. The “.com” names stand to win the most from this growth but different names can have regional (such as “job.ca“) or vanity value (like “greatest.name“) as well.
If a name is bound to be naturally typed in by users, it has value. In a web 2.0 era, perhaps a name like “staffr.com” will someday rise up to become an online brand. Invented words fare well with millions of users looking to explore new business concepts and ways to connect with one another. Domain names are often the foundation for entire business concepts. A name like “flickr.com” proves that point quite well.
If you’re looking to join the millions of domain name owners who are participating in this massive “virtual land grab”, it costs a mere about 8$ per year (everything included) to have a “.com” name. Once you’ve purchased all those you like (which happened to be available), you can sign-up (for free) with DomainSponsor, DotzUp or Parked so they can help you monetize your domain name portfolio — until you figure out what kind of web destinations you’d like to turn you names into.
Happy domaining, everyone!
Tags: domain names, domains, domainers, domaining, monetize, pay-per-click
Higher PPC revenues with Dotzup
Owning domain names is one thing. Lots of individuals and corporations do it. Intelligently generating pay-per-click (PPC) revenue through them, however, is a whole different story.
Some more advanced web developers prefer to create valuable web destinations to encourage repeat visits which are more often exposed to their advertising (PPC or otherwise).
Now, lots of domainers don’t have the time or resources to create this much value associated with every single one of the domain names in their portfolio so they purchase outside help.
Dotzup offers such “domain name portfolio management” landing page services, setting-up for you a highly relevant landing page that direct type-in visitors will likely appreciate — and click through.
More “pay-per-click revenue” generated through well-thought landing page design is obviously very be good news for any domain name owner so Dotzup’s continued partnership with Yahoo’s popular (and lucrative) PPC advertising network makes for an enviable sustained revenue stream.
Established in 1997, in Spokane, WA Dotzup is a leading Direct Navigation Technology Development and High Profile Domain Name Asset Management Corporation.
One of their goals, probably the most important one dor domainers, is to both produce higher PPC revenues -and- grow the domain names’ value (even in a “landing page” context). This is quite important for domainers looking to maintain the high “desirability factor” associated with their domain names.
If you want to see what some Dotzup “niche optimized” landing pages look like, you can check out MiamiJob.com, DetroitJob.com or DenverJob.com.
If your domains have to do with American or Canadian web visitors (naturally typing-in the names), Dotzup’s Yahoo Advertising Network back-end might yield surprisingly high revenues.
If you’re serious about growning your landing page pay-per-click revenues, make sure to give Dotzup a spin and see for yourself how high your monthly revenues can go.
Tags: dotzup, ypn, yahoo, domain names, ppc, pay-per-click, landing pages
Traffic 2007 in Las Vegas
Savvy domainers already know their domain names need to be continuously optimized to yield the highest possible revenues, especially when they’re configured to display a pay-per-click lander.
The T.R.A.F.F.I.C. 2007 domain conference and exposition, held from March 5th to the 8th, at The Venitian Hotel, in Las Vegas, intends to shed even more light on how to fully monetize domain names. If you can’t attend this conference, two more are scheduled, in Miami and in New York. Indeed, it’s a busy conferencing year for domainers!
Conferencewise, Traffic 2007 has quite a lineup, featuring Adam Dicker from High Impact Sites, Ammar Kubba from TrafficZ.com, Dan Warner from Fabulous, Jordan Rohan from RBC Capital Markets, Mathew Bentley from SEDO, Monte Cahn from Moniker, Ron Jackson from DNJournal and Robert Hoult from InterSearch, to name just a few.
You can also browse the event’s full list of sponsors and participants (which includes the rapidly growing Parked.com landing pages provider) to get an idea of who will move and shake when the show floor opens up!
After all, this event is about bringing the most active and serious domainers to meet, discuss and do some domaining business, in a comfortable setting.
Tags: traffic, domain name conference, domain expo, domainers, domaining, las vegas
DomainFest Global kicks off in Hollywood
Set in the glitzy entertainment capital of the world, the much awaited DomainFest Global gathering brings together domainers who look to network among themselves but also and, probably most importantly, monetize their valuable online properties.
It’s no secret, the domain name landing page industry has helped “liquidate” clicks from the major search engines’ pay-per-click business for the last few years and it seems that relationship is only going to get better as those landing pages get upgraded, over time, to content visitors will want to bookmark and hopefully come back for.
More quality clicks is good for everyone. Domain name owners, domain name landing page operators (if relevant) and pay-per-click advertising services all get their share of the booming domaining business.
For instance, DomainSponsor which is presenting this event at the Renaissance Hotel, offers a domain name landing page service to anybody looking to monetize their domain portfolio, may it be one quality name or more. Their service includes access to their smart landing page technology which continuously updates the content shown to visitors based, in part, on the historical preferences. More targeted links usually lead to higher conversion into valid clicks, by visitors. Overall, a typical domainer can point hundreds of domain names to DomainSponsor and have them manage the content which is presented to the type-in visitors, which usually turns out to be quite profitable for both parties.
The event sponsor list reads like the who’s who of the domain name business, such as Bank of America (who financed Oversee.net, DomainSponsor’s parent company, to the tune of 60M$, a few weeks back), Casale Media, Sedo, Klickerz, .mobi, Ask, LookSmart, Studley, Marchex, Name.com, eurodns, iMonetize, WebMoney, CPX Interactive, Miva, SnapNames, Jeffries, .asia, Domain Capital, Domainer’s Magazine, Circle ID, Skenzo, Logic Boxes and Afilias.
Contentwise, DomainFest Global addresses both the broader industry concerns and in-depth training for individual domainers, which makes it interesting for everyone. The concept of “portfolio productivity” is also on the menu as more advanced monetization approaches require more work to “make the clicking magic happen”, so to speak.
For those who look to update their contact rolodex, the event’s speakers listing page might come in handy. There aren’t any e-mails or phone numbers in the page but there’s a nice bio and that usually enough to locate (read: to “google”) the contact data.
I can’t attend the event by I sure would’ve liked to meet with Lawrence Ng, CEO and co-founder of Oversee.net who is a USC graduate with both a knack for business administration and domaining.
Industry trends, pertaining to the domain business, include big name mergers, more useful content libraries on landing pages, more sophisticated monetization schemes such as sign-ups, e-stores, contests, news and full-blown web destinations.
If the past years saw lots of generic landing pages with more or less relevant links shown to visitors, expect the future “landers” to be a lot more bookmarkable because the new name of the landing page game is “repeat business” or, in this case, quality visitors shopping for their ideal solutions, from lists of providers who pay to be seen.
With events like DomainSponsor’s DomainFest Global, the domain name monetization industry is gaining serious momentum.
Tags: domainfest, domainsponsor, domaining, domainers, domain festival, hollywood
New designs for DomainSponsor landing pages
If you own a few (or a few thousand) domain names, you may be wondering how to make money off them, every day, from the “natural visitors” directly “typing them in” their browser.
Well, you’re not alone and DomainSponsor offers all domainers the opportunity to rake in impressive daily revenues from most (if not all) of their domain names by simply pointing them to DomainSponsor’s specially designed landing pages which morph to reflect the most popular (and profitable) keywords that “landers” might be searching for (also referred to as “auto-optimizing”).
As of October 23rd, 2006, DomainSponsor is offering four new lander designs that rotate dynamically within the whole portfolio of domains you’ve pointed their way. For existing publishers (that is, the domain name owners), the change is automatic.
That’s right, DomainSponsor takes the pain out of monetizing your domain names and now provides you with even more attractive landing pages in which visitors may feel even more compelled to “click” for the information they (most probably) need.
If you’re not a publisher yet, now’s the time to get registered (for free) and test a few domains with DomainSponsor’s new designs which were hand-picked among hundreds, mainly because the payout they “produce” is above all others.
Tags: domainsponsor, landing pages, domain monetization, pay-per-click, ppc, web publishers
 |
