Does Adblock Plus hurt Google’s AdSense publishers?

Downloading the Adblock Plus extension for Firefox is easy. It takes under a minute. Activating it takes a few seconds and once the browser has relaunched, Google AdSense ads become a distant memory.

People who install Adblock Plus or similar extensions, in either Firefox or Internet Explorer, do it for a variety of reasons…

some hate advertising, flat out;
some want to protest against Google’s privacy policies, which may be viewed as intrusive;
some never click on the ads, so they see no point in viewing them;
some want a faster browsing experience; and finally
some just follow a mass movement against online advertising.

But when people refuse to view the ads that pay for the free content they’re accessing, it endangers the entire online advertising ecosystem, especially the one involving Google AdSense and its publishers.

By using Adblock Plus when visiting ad supported web destinations, regular visitors become freeloaders. These people take all the free content and leave nothing behind, no even being courteous enough to even tolerate the generally non-intrusive ads accompanying that content.

Given the popularity of Adblock Plus, being the number one extension for Firefox, popularitywise, this means web publishers are going to have to find alternative ways to make money, such as…

relying solely on Google Custom Search (beta) which isn’t currently blocked — and that’s a long shot, to say the least;
switching to alternative advertising service but since they pay roughly 10 to 100 times less than Google, that’s a losing proposition that won’t pay the bills;
ending the universal access to free content, limiting the free stuff to marketing purposes only and charging for memberships to access the previously free content;
syndicating the locally produced and owned content to a larger network which still hasn’t been affected by Adblock Plus, yet.

That’s a lot of trouble to counter a handful of nasty ad blocking extensions but as the web publisher continues to reach new lows, there seems to be little other choice, in order to make ends meet.

Adblock Plus and similar extensions are probably the main reason why publishers see very high stats in their internal counters and much lower counts, according to Google. The difference is likely comprised of all the users that visited with such extensions on.

Keep in mind Adblock Plus —also— kills the Google Analytics code so trying to make sense of the numbers accumulated there isn’t even possible since a large portion of visitors aren’t accounted for. Yikes! So much for analytics…

So with all this in mind, it’s not hard to see that Adblock Plus and similar extensions are hurting web publishers, big time. So much so that an entire nascent online publishing industry is being strangled as it tries to emerge.

It’s like as if somebody sold a system to block all ads when reading newspapers, or watching TV or listening to the radio. It would have devastating consequences but online, it’s even worse since this media is still in its infancy.

People who value liberty, independent opinions and fair use should be enraged that ad blocking extensions even exist. If a web site has too much advertising for one’s taste, go elsewhere. When the web publisher sees his traffic count going down, he’ll get the message and change things to the visitors’ liking. There’s no need to block all the ads… for all sites, at once!

So, is Google also hurting, because of these ad blocking extensions?

Within its web publisher (affiliates) network, yes. Google hurt should follow the same curve as the downfall in revenue web publishers have been seeing for the last few months, especially since September 2008 and even worse, since February 2009.

However, the way Google displays its ads within its own search engine make it immune to ad blockers, there. As such, Google hasn’t been losing one penny from ad blockers, within its own search empire.

Also, everybody knows that the same link clicked in a publisher’s web page will usually bring between 6 and 18 times less money than the exact same link clicked within a Google Customer Search (beta) search results page. The logic behind this is probably that Google values its own web property above all others, even quality independent sites.

So while Google looks as strong as ever, every other AdSense publisher out there seems to be dying. Some slowly. Some, much faster. The smaller publishers being the first to call it quits.

Maybe that’s why Google hasn’t retaliated (legally or otherwise) against Adblock Plus.

They’re still making boatloads of money so why should they care if their web publishers are being driven into financial distress? Seriously, Google being the sole “safe” outlet to publish the pay-per-click ads, they may even be making MORE MONEY because of Adblock Plus.

So, the web publishers need to figure out a way out of this trap, by themselves…

Adblock Plus and similar extensions will likely continue to thrive (until the free web dies); and
Google isn’t moving to help out publishers… even as they’re being driven out of business.

Using scripts to force visitors to deactivate such extensions will likely become the norm because the financial drain is so bad that there’s just no other choice but that’s awful because web publishers are forced to confront their visitors because third party ad blocking extension makers have decided to attack them, head on.

Until such anti-ad blocking scripts are coded, web publishers will continue to feel the punishing crunch in their Google AdSense revenue. As bas as it is, the situation could get a lot worse.

Yes, web publishing was wonderful for a while but Adblock Plus and similar extensions are ruining the entire experience for everyone and accelerating the end of the free web, in the process.

Tags: adblock plus, google adsense, adsense, abblock, ad block, ad blockers, ad blocking, advertising, online ads, deleted ads, ads ripped out, ads not rendered, web publishers, ad revenue, sponsored links, free content, quality content, ad zones, visitors, adsense stats, ecpm, number of visitors, number of clicks, ad conversion, firefox, internet explorer, ie8, extensions, plugins, membership-based access, paid content

Will Adblock Plus kill Google’s AdSense?

Quality online content is freely available, today.

Thanks to revenue generation services like Google’s AdSense, web publishers can concentrate on creating and managing that content while advertisers bid to be seen alongside it. In the process, countless web publishers get monthly checks, from Google, which help pay for it all.

Again, placing ads alongside quality content provides the following advantages…

context-specific advertising space for millions of advertisers, from all over the world;
a relatively stable monthly money stream, for participating web publishers; and
tons of quality free content for all web visitors.

Furthermore, with Google’s AdSense service, visitors are presented with highly targeted ads which closely match their tracked preferences. In other words, a majority of ads presented are relevant.

So while that seems like a logical and straightforward online ecosystem, the people at Adblock Plus don’t see it as such.

In their view, such ads are a bad thing.

So bad, that they give away a plugin for the Firefox browser which basically eliminates all Google AdSense ads from web publisher pages, without Google’s consent or the web publisher even knowing about it.

Because Adblock Plus is a Firefox extension, the ads are basically stripped away from the rendered web pages.

If web publishers don’t read articles such as this one, they may never even know that their economic lifeblood (their ads) are secretly being trashed, by the Adblock Plus extension.

So Google AdSense publishers take thousands of blogs and forums by storm to discuss the recent freefall in the revenue they derive from their ads. And we’re talking about a more than 50% drop, roughly between September 2008 and March of 2009, according to many publishers who have been quite vocal about this spectacular drop in their earnings.

While it was historically possible to pay the rent by adding AdSense ads to content, it’s a lot more difficult now because Adblock Plus, among other things, is the single most downloaded extension for Firefox and on the Internet Explorer front, it’s no better because other similar extensions also attack the ads.

So where is this taking us?

If web publishers can’t make any more money with their Google AdSense ads, the quality and universal accessibility of content is probably going to be suffer, a lot.

Because of Adblock Plus and similar extensions to popular web browsers, expect…

a lot less variety of content;
a lot less free content;
more membership-based content, available for a monthly fee or per-access fee;
alternative ad methods that’ll need to be even more intrusive and less targeted, to make up for the lost revenue.

In other words, what sounded like a good deal for the typical web visitor tired of seeing clueless ads popping up everywhere might pave the way to a somewhat nightmarish web where a limited set of content is available for free and everything else has been forced to migrate to membership-based access rules, to keep up with the bills.

adblocker_064

People who install Adblock Plus most likely don’t realize they’re being converted into digital freeloaders, of sorts.

You see, contextual ads —especially those from Google AdSense— add value to the original content by providing lots of links providing more information or commercial offerings, about any given theme. Visitors who prefer not to click on such ads don’t have to while those who find interesting leads can follow them through. It’s that simple.

By having Adblock Plus and similar extensions installed on so many browsers, at home, at school and at work, the entire revenue model falls apart and risks bringing the beautiful web we know down with it.

As such, any responsible web user should never install such extensions in their browsers.

Case in point, this is what the people behind Adblock Plus say about their creation:

“While nobody profits directly from it, widespread adoption of ad blocking software will make intrusive ads economically inefficient until they become as rare as pop-up windows already are today. And aside of making the internet a better place it is simply good to know that this work is used.”

If “nobody profits directly from it”, it should also be noted that that billions of dollars are likely lost each year by web publishers and that means Adblock Plus is an obstacle to the rightful redistribution of money, in society.

Concerned web publishers are absolutely right when they refer to Adblock Plus as a digital calamity which is causing enormous harm to the web, in general.

More people are coming to realize that the web can’t continue to be free is people keep using Adblock Plus and similar extensions because freeloading destroys most revenue-generating models, especially the one based on Google AdSense.

Adblock Plus is so efficient that it blocks regular Google AdSense ads but that’s not all, even the customized AdSense feeds, like those displayed in the Los Angeles Times, get deleted. In short, anything related to Google’s ads gets pulled from the web pages shown to users. It’s very sad, indeed.

Since the Adblock Plus developers and fans don’t seem too keen on the idea that web publishers need money to operate, a series of retaliation might be needed to save the web as we know it.

Among the measures that are obviously becoming more necessary, Google and web publishers should sue Adblock Plus for, directly or indirectly, stealing them of their revenue stream by empowering users with a tool that blocks all ads by default, instead of letting the user only block the ads he feels are too intrusive, on a case by case basis.

By banning all ads altogether, without any kind of prior notice to the web publishers or advertisers, Adblock Plus might be exposing itself —and those who code and distribute it— to costly civil and criminal suits. Similar extension coders expose themselves as well. By attacking the web’s revenue model and the web publishers, these “ad blockers” paint themselves as targets for the moment when the legal actions start flying around.

Do you think the Los Angeles Times, for instance, will tolerate that over half of their online viewers refuse to even view their ads? Of course not. It’s just a matter of time before another way to generate money is decided upon. Since it will likely be a sort of membership, all readers will pay dearly for those who were too foolish to support the current “all free” content access model.

And in all fairness, the Google AdSense ad zones are usually well located, alongside the content and pose no problem for the visitors. Only a minority of spam-like sites stuff the ads in such a way that it become intrusive. Should all web publishers have to pay for the lack of judgement of a minority of spam-spinners? Of course not. That’s why the very principle of “blocking everything, everywhere”, with Adblock Plus, is so twisted, unfair and unethical, if not downright illegal, in some circumstances.

For the time being, Google has been careful not to talk about extensions like Adblock Plus. However, it’s unlikely that they’ll stay silent much longer as they too must be suffering from the spread of this extension and others like it.

While the power to view ads or not now lies in the hands of visitors, web publishers could choose to show blank pages to them. The pages could also display short messages asking the visitors to turn off their “ad blocking extension” if they wish to view the content. Some visitors might find it supremely frustrating but by activating such an extension, they definitely had it coming.

When enough web publishers refuse access to freeloading visitors, the popularity of such extensions might start to go down. For the time being, the economic nightmare stemming from Adblock plus continues, for countless Google AdSense publishers who can’t make sense of their stats, anymore.

Adblock Plus might sell itself as a “plus” but in the end, it’s a huge “minus”, for everybody. The end of free content online would change our world, for the worse.

Google’s own definition of AdSense

For online advertisers, AdSense is a huge network through which they can sell themlselves, their products and their services. For web publishers, it’s a revenue stream but what about Google, what’s their take on the service?

Over the years, a large number of AdSense publishers have wondered what words Google would use to properly define the “publisher side” of its all important pay-per-click advertising system (comprising other elements, namely AdWords where advertisers purchase the ads [that are later shown through AdSense]).

If you’ve been wondering about that too, here’s how Google defines AdSense, in its 2008 annual report, on page 56:

AdSense for content is our online service for distributing ads from our advertisers that are relevant to content on our Google Network members’ web sites. Under this program, we use automated technology to analyze the meaning of the content on the web page and serve relevant ads based on the meaning of such content. For example, a web page on an automotive blog that contains an entry about vintage cars might display ads for vintage car parts or vintage car shows. These ads are displayed in spaces that our AdSense for content partners have set aside on their web sites. AdSense for content allows a variety of ad types to be shown, including text ads, image ads, Google Video Ads, link units (which are sets of clickable links to topic pages related to page content), themed units (which are regular text ads with graphic treatments that change seasonally and by geography) and gadget ads (which are customized —mini-sites— that run as ads on AdSense publisher web sites).

For our online AdSense program, our advertisers pay us a fee each time a user clicks on one of our advertisers’ ads displayed on our Google Network members’ web sites or, for those advertisers who choose our cost-per-impression pricing, as their ads are displayed. To date, we have paid most of these advertiser fees to our Google Network members, and we expect to continue doing so for the foreseeable future. We recognize these advertiser fees as revenue and the portion of the advertiser fee we pay to our Google Network members as traffic acquisition costs under cost of revenues. In some cases, we guarantee our Google Network members minimum revenue share payments based on their achieving defined performance terms, such as number of search queries or advertisements displayed. Google Network members do not pay any fees associated with the use of our AdSense program on their web sites.

Our agreements with Google Network members consist largely of uniform online —click-wrap— agreements that members enter into by interacting with our registration web sites. The standard agreements have no stated term and are terminable at will. Agreements with our larger members are individually negotiated. Both the standard agreements and the negotiated agreements contain provisions requiring us to share with the Google Network member most of the advertiser fees generated by users clicking on ads on the Google Network member’s web site or, for advertisers who choose our cost-per-impression pricing, as the ads are displayed on the Google Network member’s web site.

Whoever wrote this, at Google, did a very good job at explaining AdSense… in just three paragraphs!

If similarly-sized businesses, like IBM, Cisco or Microsoft had attempted to define such an important business operation as this one is such a short linespan, chances are they would’ve failed, filling page after page to eventually “get to the point”.

This AdSense definition, published in the annual report and reprinted here, follows the exact same logic as Google’s search home page. “Easy does it” seems to be the general rule of thumb behind what AdSense is and seeks to be. In itself, this is wonderful news for all the smaller web publishers out there because it means Google doesn’t intend to overly formalize its ad network, like some competitors have.

Take APT, Yahoo!’s unified digital advertising platform.

It’s probably good but you likely need millions of visitors per day to get any level of attention from them to be —considered— for their ad program. Which is basically out of reach for over 99% of the web publishers out there. So all these fine web enthusiasts flock to Google’s AdSense where such insane “barriers to entry” simply don’t exist.

Talking about Yahoo!’s ad network, one has to wonder why they insist on being so elitist about who gets to show their ads. Is it because Yahoo! hate smaller publishers? Are they convinced only “they” know how to deliver content, and value? It’s anybody’s guess why Yahoo!’s “external publisher base” is so severely skimmed to keep only astronomically huge publishers while slamming the door in the face of all others.

Oh! Well, it’s their problem, not Google’s.

For those who like to read annual reports (even if the very idea of it might seem odd, at first), Google’s 2008 review of its activities, amidst the economic downturn that has started to be felt at the end of that year, proves that Larry and Sergei still steer this search giant with agility and grace.

Tens of thousands of people stand behind Google’s success but even though the valuation of the company has skyrocketed in the last decade, the people at the top have kept cool about it.

And it’s probably why any web publisher with sound content (i.e.: unique, useful and valuable) and a legitimate desire to generate revenue can apply to Google’s AdSense and reasonably expect to be accepted.

If you’re looking for a true sense of entrepreneurial spirit, online, look no further that Google AdSense… even in these hopefully episodic times of economic crisis.

Tags: google, adsense, adwords, definition of adsense, what is adsense, why adsense, how does adsense work, adsense publishers, ppc, pay-per-click, online ads, ad network, advertising, contextual ads, yahoo, apt, online publishers, money, revenue, online revenu, content monetization

AdSense’s low eCPM for web publishers

This financial crisis isn’t good for Google, its AdWords advertisers and its AdSense publishers.

While Google’s 2008 annual report shows a dip in the pay-per-clic advertising revenue model, the situation hasn’t improved since the beginning of 2009. In fact, the eCPM levels many publishers are seeing are hitting what appear to be record lows.

What probably hurts the most is the roller-coaster effect, of sort, between the “banner year-like” revenues of 2008 and the abysmal counterpart, in 2009.

AdSense is still the most lucrative PPC ad program online but countless publishers can’t make ends meet anymore. One publisher saw eCPM metrics shrink threefold. In real life, it’s the difference between making some $75 a day (in 2008) and some $25 a day (in 2009).

While many publishers had quit their day job to build high-quality web destinations, financed through AdSense, in 2007 and 2008, this year’s revenue slide has convinced most to get back on the job market and basically forget (for a while, at least) about their newfound lifestyle, as work-at-home web publishers.

But the more creative web publishers continue to derive enough money from AdSense to hold on tight during these generally harsh financial times.

Here’s what’s being done by some web publishers to “stay in the AdSense game”…

Cater to niche markets (namely to the debt consolidation and troubled assets niches);
Bank on the social networking trend (including “spin marketing” in Facebook groups);
Reduce the number of AdSense “ad zones” to show only the most lucrative ads;
Redesign the looks and add new features to existing web destinations;
Find a way to get more visitors in order to make up for the lost revenues (with the “original” visitor count).

Let’s hope that you’ll get creative too and basically endure the current market downturn. This will likely put you in an enviable position when the market goes back up, again. Assuming that it will. Of course.

So, is it possible to survive even though AdSense’s eCPM levels appear to be lower than ever? Probably, yes. But it’s not going to be a joyride. This time around, AdSense publishers won’t be laughing all the way to bank, like so many were, in 2008, the year AdSense really shined — for Google, the advertisers and the publishers alike.

Mathematically speaking, known and [publicly] unkown factors affect AdSense’s eCPM.

Rather weird situations seem to have wildly unpredictable effects on this particular metric but suffice it to say that for a large group of AdSense publishers, it hasn’t been as good in 2009 as it’s been before.

Given Google’s inherent creativity and leadership, one can safely assume that this particular “revenue decline” issue is being dealt with quite seriously at the search king’s headquartiers, in Mountain View, CA.

In the meantime, web publishers are welcome to get creative in order to beat this financial crisis and prove, once again, that AdSense’s online advertising continues to be a huge bargain, even for cash-strapped advertisers.

Tags: google, adsense, adwords, ecpm, ppc, pay-per-click, ads, advertising, online ads, publicity, web ad zones, adsense publishers, adwords advertisers, revenue down, overall revenue, revenue generation, work-at-home, web publishers, web publishing

Uninteresting affiliate programs

If you’re a web publisher, you’re already aware that several online services offer to match you with merchants who wish to commission you for every sale you generate, affiliate-style.

That’s a wonderful proposition since prospecting relevant merchants to advertise on your site can prove somewhat exhausting, especially if you have to keep you web destinations updated, in the meanwhile. So lots of web publishers have turned to Commission Junction (CJ), LinkShare, Performics, ClickBank, Advertising or even Google’s Affiliate Network to dip their toes into these revenue generating systems.

For a few, usually those who operate very niched web sites, the experience has been successful enough to continue using it but judging from the sheer volume of forum posts against these affiliate networks, the pay (if any) is just not worth the trouble.

It’s a well known fact that many affiliate networks have frustrating membership rules that go against the normal business flow of a web publisher like, for instance, the fact that every ad space is handled in a granular fashion instead of dynamic ad zones driven by keywords and other criterias.

Even if that adds a heavy advertising management load on the web publisher’s shoulders, it’s the money (or lack, thereof) that proverbially breaks the camel’s back. I won’t name the merchant but it exemplifies how it shows its level of appreciation for the web publisher’s work. That particular merchant sells monthly memberships ranging from $9,95 to $99,95 a month and the commission to the affiliated web publisher, in the event a sale occurs within 30 days, is a measly 15$… one shot! So there you have it, the merchant can make hundreds of dollars over the course of several months while the affiliate is left with very little to pay his (or her) rent with.

The merchant’s monthly memberships paying “one-time commissions” would probably be that much better if they actually got paid because over and above the fact that these amounts don’t equate the amount of work on the part of the web publisher to “convince” a new customer (to try the merchant’s services), it seems many web publishers never get paid… at all!

The roar in forum threads, for what it’s worth, clearly indicates there’s a very serious problem in the payment of owed commissions. Often times, the affiliate just vanishes without paying anything to anyone or it lacks peer reviews of its statistics engine and ends up not crediting the affiliated sale to the web publisher — and these situations are rampant.

Even industry leaders like Amazon has been reported to not even credit the book sales purchased by the affiliates themselves, using their properly setup affiliate links. Since so many web publishers have experienced this severe technical deficiency with Amazon (assuming it’s not outright bad faith), serious web publishers have completely exited the seemingly flawed program. In this example, Amazon gets paid 100% of the money of the referred sales and affiliates get nothing. And trying to talk with Amazon about it is nothing short of impossible so if web publishers want to know if they’re respected by the giant book selling outfit, well, they pretty much have their answer right there.

If you must absolutely find yourself a merchant to be an affiliate for (whatever the reason), look for fully independent ones, like SecureNetShop that handle everything in-house. By doing so, you cut the “network” intermediary and deal directly with the merchant which yields higher revenues while reducing the hassle.

The majority of web publishers are rapidly coming to the conclusion that the best way to monetize their advertising space is through either intelligently implemented pay-per-click programs, preferably Google’s AdSense or better yet, to sell the space directly to selected advertisers (more work but a much better pay).

The affiliate networks need to reinvent themselves, from a technological standpoint while arranging for the affiliate commissions to be more inline with the efforts needed to produce a flow of qualified customers or else, they risk being permanently labeled as uninteresting.

Tags: affiliates, affiliate networks, affiliated, revenues, money, ads, advertising, ppc, pay-per-click, cpa, cost-per-action, cpl, cost-per-lead, clicks, visitors, qualified customers, buyers, commissions, sales, pay, getting paid, ad codes

Third-party ads displayed through AdSense

Google - Third Party Ads If you’re an advertiser looking to manage all your online advertising through the powerful Google AdWords interface, things are looking up since Google has decided to display third-party ads, through AdSense.

At first, this new ad sourcing alternative will only be made available for English pages viewed in the United States but as the program evolves, it’s expected to be offered in other languages and countries.

For publishers, displaying these third-party ads is done automatically if the AdSense code is set to accept “images”. Since most publishers choose this option, the distribution network for the third-party ads should be quite large and varied.

This being said, countless publishers are looking to get more details about the revenue opportunities these third-party ads could bring. While the AdSense network is popular, in part, because of the “cost-per-click” model, the third-party ads are known to shy away that particular model in favor of a fixed price per thousand or per million ad banner displays. It’s still unclear how Google AdSense will reconcile these heavily differentiated payment models.

Publishers looking to filter out specific ads can still do so using the competitive ad filter and to make that job even easier, Google states that only advertisers with whom they have proven relationships and who’ve clearly demonstrated commitments to their quality standards may participate in their program — futhermore, Google policies governing ad content and formatting remain unchanged.

So, where do these third-party ads come from?

From a more technical standpoint, the ads will be served by both DoubleClick DFA and Mediaplex/ValueClick, for North America. Meanwhile, the third-party ads will come from DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, Pointroll and Unicast. On the research front, Dynamic Logic/Safecount, Factor TG, IAG and InsightExpress have all been certified by Google.

It seems malware will not be an issue with these new third party ads as Google specifically forbids fourth-party calls or sub-syndication to advertisers or vendors they haven’t certified. Also, publishers and users can rest assured all third-party ads are checked for malware when they’re initially entered into the AdWords system.

While this new announcement from Google will surely fire up the advertisers looking to make sense of the online advertising complexity using AdWords’ relatively simple interface, it’s still unclear if the publishers will feel this latest move contributes significantly to their bottom line or if it dilutes the currently profitable pay-per-click model.

Tags: third-party ads, google, adwords, adsense, pay-per-click, advertising, ads, banners, images

Higher PPC revenues with Dotzup

Owning domain names is one thing. Lots of individuals and corporations do it. Intelligently generating pay-per-click (PPC) revenue through them, however, is a whole different story.

Some more advanced web developers prefer to create valuable web destinations to encourage repeat visits which are more often exposed to their advertising (PPC or otherwise).

Now, lots of domainers don’t have the time or resources to create this much value associated with every single one of the domain names in their portfolio so they purchase outside help.

Dotzup offers such “domain name portfolio management” landing page services, setting-up for you a highly relevant landing page that direct type-in visitors will likely appreciate � and click through.

More “pay-per-click revenue” generated through well-thought landing page design is obviously very be good news for any domain name owner so Dotzup’s continued partnership with Yahoo’s popular (and lucrative) PPC advertising network makes for an enviable sustained revenue stream.

Established in 1997, in Spokane, WA Dotzup is a leading Direct Navigation Technology Development and High Profile Domain Name Asset Management Corporation.

One of their goals, probably the most important one dor domainers, is to both produce higher PPC revenues -and- grow the domain names’ value (even in a “landing page” context). This is quite important for domainers looking to maintain the high “desirability factor” associated with their domain names.

If you want to see what some Dotzup “niche optimized” landing pages look like, you can check out MiamiJob.com, DetroitJob.com or DenverJob.com.

If your domains have to do with American or Canadian web visitors (naturally typing-in the names), Dotzup’s Yahoo Advertising Network back-end might yield surprisingly high revenues.

If you’re serious about growning your landing page pay-per-click revenues, make sure to give Dotzup a spin and see for yourself how high your monthly revenues can go.

Tags: dotzup, ypn, yahoo, domain names, ppc, pay-per-click, landing pages

Keyword Elite helps master the PPC art

Thousands of pay-per-click advertisers are competing for your attention when you search for just about anything, within Google or any Google AdSense publisher’s web site displaying targeted ads.

If you’re an expert in any given field, it’s time you thought about starting your very own web site. After a while, when it’s sufficiently built up, you may apply to become Google AdSense publisher too!

Most quality web sites stand a fair chance of being accepted in the lucrative Google AdSense program, so why not you too?

Once you get your very own Google AdSense ID, you can add a few pay-per-click ad zones within your web pages and if some visitors feel these extra web links appeal to them, they’re welcome to follow them.

In turn, this usually pays you a cut off the initial “bid” price paid by the advertiser.

This supplements your monthly revenue stream and helps you pay the bills even faster. For most web publishers, this is all that PPC is about.

But what about the web publishers who want to have more insight about which keywords work (and pay) the most? Who are the advertisers? And so on.

There a new software you should know about called Keyword Elite.

In a matter of seconds, you can specify any “theme” you like to then be presented with significant, comprehensive and abundant insight about how the keywords associated with this theme perform, pay-per-clickwise.
Let’s say you like “dental hygiene” (it can be anything you like). Well, Keyword Elite can quickly find all related keywords to this theme and from these newly discovered terms (which usually contain many keywords), you can do different things.

You can advertise in Google AdSense with your own pay-per-click ad, which is nice since the interface is so easy to use.

Of course, web publishers will probably want to focus more on the keyword terms that pay the most money and (this is impressive) automatically build up a web of pages about the theme (with interesting content), which includes Google AdSense pay-per-click zones… which pay you for every click!

Keyword Elite has a uniquely crafted toolset that will surely appeal to the seasoned web publishers out there but the newbies should get their copy too so they can save months of work and immediately start making a lot more money.

Make sure to get your copy, including the free gifts!

Tags: keyword elite, google adsense, advertising, keywords, pay-per-click, ppc