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AdSense’s low eCPM for web publishers
This financial crisis isn’t good for Google, its AdWords advertisers and its AdSense publishers.
While Google’s 2008 annual report shows a dip in the pay-per-clic advertising revenue model, the situation hasn’t improved since the beginning of 2009. In fact, the eCPM levels many publishers are seeing are hitting what appear to be record lows.
What probably hurts the most is the roller-coaster effect, of sort, between the “banner year-like” revenues of 2008 and the abysmal counterpart, in 2009.
AdSense is still the most lucrative PPC ad program online but countless publishers can’t make ends meet anymore. One publisher saw eCPM metrics shrink threefold. In real life, it’s the difference between making some $75 a day (in 2008) and some $25 a day (in 2009).
While many publishers had quit their day job to build high-quality web destinations, financed through AdSense, in 2007 and 2008, this year’s revenue slide has convinced most to get back on the job market and basically forget (for a while, at least) about their newfound lifestyle, as work-at-home web publishers.
But the more creative web publishers continue to derive enough money from AdSense to hold on tight during these generally harsh financial times.
Here’s what’s being done by some web publishers to “stay in the AdSense game”…
- Cater to niche markets (namely to the debt consolidation and troubled assets niches);
- Bank on the social networking trend (including “spin marketing” in Facebook groups);
- Reduce the number of AdSense “ad zones” to show only the most lucrative ads;
- Redesign the looks and add new features to existing web destinations;
- Find a way to get more visitors in order to make up for the lost revenues (with the “original” visitor count).
Let’s hope that you’ll get creative too and basically endure the current market downturn. This will likely put you in an enviable position when the market goes back up, again. Assuming that it will. Of course.
So, is it possible to survive even though AdSense’s eCPM levels appear to be lower than ever? Probably, yes. But it’s not going to be a joyride. This time around, AdSense publishers won’t be laughing all the way to bank, like so many were, in 2008, the year AdSense really shined — for Google, the advertisers and the publishers alike.
Mathematically speaking, known and [publicly] unkown factors affect AdSense’s eCPM.
Rather weird situations seem to have wildly unpredictable effects on this particular metric but suffice it to say that for a large group of AdSense publishers, it hasn’t been as good in 2009 as it’s been before.
Given Google’s inherent creativity and leadership, one can safely assume that this particular “revenue decline” issue is being dealt with quite seriously at the search king’s headquartiers, in Mountain View, CA.
In the meantime, web publishers are welcome to get creative in order to beat this financial crisis and prove, once again, that AdSense’s online advertising continues to be a huge bargain, even for cash-strapped advertisers.
Tags: google, adsense, adwords, ecpm, ppc, pay-per-click, ads, advertising, online ads, publicity, web ad zones, adsense publishers, adwords advertisers, revenue down, overall revenue, revenue generation, work-at-home, web publishers, web publishing
Google Maps will help AdWords… and AdSense!
There’s been a lot of talk about the lower eCPM numbers affecting AdSense publishers since mid-February of 2009.
Some people believe the revenue shortfall is mainly due to the financial crisis, others think Google is keeping more for themselves. Since nothing filters from Google, it might be a bit of both, or not.
In all fairness and because so little relevant information is published by Google on this particular matter, it’s anyone’s guess why so many publishers’ revenues seem to be hitting record lows.
But…
In these harsh times, there might be a glimmer of light and it could be coming from an unexpected angle: Google Maps!
Yes, for those of you who have discover (or re-discovered) the planet using Google Earth, it’s no secret that businesses can now be easily located (and spotted) almost everywhere. The businesses that stand out the most are those who have registered with Google’s Local Busines Center (based in Mountain View, CA).
Business that register with Google must prove the authenticity of the information they post so that insures that visitors only see up to date information (which is very important, for any business directory).
So…
When businesses register to (eventually) show up in Google Maps (and Google Earth), they’re presented with a catchy little pitch regarding Google AdWords — now, that’s interesting.
Imagine, millions upon millions of smaller businesses being introduced to AdWords. It’s awesome because it’ll likely translate into a much more diverse advertiser base, more bids for a wide range of keywords and ultimately, higher and hopefully more stable revenues for publishers.
Here’s what Google writes:
Reach More Customers
If you have a website and want to reach more local customers, give Google AdWords a try. In just a few minutes, you can create ads that appear only to people in your target cities. (You can also have an AdWords specialist build your campaign for you) The best part? You chose the cost of your ads, and you only pay if these ads bring people to your website. Learn more at http://www.google.ca/local/promo
By the way, the link is for Canada because the author is based… in Canada.
Online advertising is still a fragile ecosystem but by helping millions of smaller businesses join the AdWords action, Google is helping itself, of course but it’s also helping its AdSense publishers who should, in turn, prep up their web destinations to be somewhat “local friendly” because that might just be the angle through which ad growth will occur.
If you know businesses looking for free visibility, invite them to list their contact data with Google Maps. It’s fast, free and surprisingly effective (yes, your phone will ring and you’ll get email messages with serious inquiries).
This is good news because amidst a sea of bad economic news, here’s living proof that Google is steaming ahead and building what could well be one of the upcoming paradigms in online visibility… and advertising.
Tags: online advertising, google maps, google earth, google adwords, google adsense, advertisers, publishers, local content, local listings, local businesses, small businesses, ppc, pay-per-click, lead generation, keywords, web publisher revenues, money, wealth
ThemesWiki helps beginners and pros alike
Lots of web resources deal with themes, templates and how to build engaging web user interfaces. Many of them are really good and will help you successfully build your project.
Now, in these “wiki times”, you’ll be happy to learn the ThemesWiki features over 50 extensively commented tutorials for a wide range of scripts that you’re likely to use, like WordPress, Drupal, XOOPS, PHPBB, ELGG, MediaWiki and many more.
The code, may it be PHP, ASP or HTML, is highly legible and easy to select and then, paste into your own projects.
Since it’s a wiki, it’s a great place for the pros to share some of their knowledge. There are some guidelines on how to contribute new content, in the event you’d like to show off your coding prowess.
The information is free, nicely organized and fully searchable.
If you’re a coder, webmaster, web developer or web enthusiast, this is most likely a web resource you’ll want to add to your list of bookmarks.
Kudos to the people behind this initiative.
Tags: themeswiki, wiki for themes, wiki for templates, themes for wordpress, how to build themes, how to build templates, developing themes, developing templates, web site themes, web site templates, do it yourself, coding themes, coding templates, tweaking themes, tweaking templates
Are AdSense publishers’ revenues on a slippery slope, or what?
If you’ve been a Google AdSense publisher for several years, you probably remember the 18th of November, 2007.
That’s the day the clickable zones in Google’s ads were dramatically modified so only the title and the link were clickable, instead of the whole ad, including the description and the surrounding “white space”.
This modification in the way the Google AdSense ads were delivered to publishers’ web pages had desastrous consequences in their revenue — most publishers seeing their click through rate (CTR) drop by over 50%, with revenues plunging accordingly.
The AdWord advertisers were happy but even through this measure should’ve encouraged them to spend more (because of the heightened legitimity of the clicks), it didn’t seem to have any significant effect and publisher revenues have never recovered from that spectacular drop, starting in mid-November of 2007.
Fast forward in March of 2009, with a nasty recession hitting the US and many other “first world” countries, AdSense publishers are being hit by another revenue drop, this time, by the way of free falling effective cost per thousand impressions (eCPMs).
While the eCPM for a business blog might’ve averaged around $15 in January of 2009, something happened in mid-February that has been tanking the eCPM since. Nowadays, in March, the same profile is lucky to get $3 (of eCPM) instead of the usually very stable (over the last year, at least) $15 revenue threshhold.
Because of this, a typical publisher used to getting some $50 a day will likely get 5 times less and with a meager 10$ —for the exact same number of valid clicks— to live by, which obviously isn’t enough.
Most AdSense insiders know Google has taken a bit more than its “fair share”, over the last year but this latest drop in web publisher revenues is probably linked directly to the advertisers themselves… and how little money they now invest in the online advertising campaigns.
But Google isn’t providing web publishers with any sort of insight that would confirm this theory so we’re all forced to speculate to guess what’s causing Google AdSense’s publisher revenues to hit (what appears to be) record lows.
Other long-time web publishers think the global (and domestic) inventory of quality advertising zones has grown exponentially and therefore, advertisers now have access to a nearly unlimited number of online venues to reach their “intended audience”. This is likely to take a (serious) toll of the already battered web publisher revenues.
And there’s another thing…
Yes, it gets worse — Google AdWords now features way to screen out certain type of publishers and as such, an advertiser can decide to spend his money in Google’s own network of sites instead of “spreading the wealth” elsewhere, in the “web publisher network”. The controls allow for more fine-tuning but the stage is set for yet another hit of web publisher revenues. Even for those who create unique, valuable and sought content.
And last but not least, Google’s rules on what constitutes a “valid click” seem to be quite variable, depending on who you ask.
Most web publishers were under the impression that whenever a visitor —an genuine one, that is— clicked on an ad, money was awarded to their account, for that click. Well, it’s not simple, anymore.
It seems Google AdSense’s rules have evolved in such a way that if a visitor doesn’t stay “x” number of minutes of the advertisers’ web site, the click doesn’t count, at all. Speculation about a “one minute minimum” time requirement is rampant in several AdSense-related forums but, as with so many things regarding AdSense, any information of remotely significant value is usually kept —secret— so articles like this one are only going to multiply, all over the web, with all flavors of “requirements” being discussed. Google should really clear the air on all of these matters but if it hasn’t done so in the past so, realistically, there’s little chance things will change, in the future.
So, for the time being, countless web publishers are getting hit head-on by the “financial crisis” and it’s unclear when things will head back up… if ever.
For the hour, what seems to be akin to a tragedy is taking place and web publishers will need to take action, sooner or later, to recoup their lost revenues.
Tags: adsense, google adsense, falling revenues, lower revenues, low ctr, low ecpm, financial crisis, recession, economic downturn, dramatic drop in adsense revenues, advertisers, adwords, google adwords, speculation, speculation about adsense, web publishers, publishers losing money, adsense money, adsense advertising
Is it still possible to profit from AdSense?
Building up a successful web destination is no small feat.
If you’ve achieved it in the past, it doesn’t mean you’ll pull it off as easily in the future. It just means that you know one successful way to “get there”, among many others — which is better than nothing.
But hordes of newbies, from all over the world, are taking the web by storm and firing up new forums, blogs, wikis and sites with diverse offerings which they deem worthy of carrying the wildly popular Google AdSense revenue-generating pay-per-click advertising service.
Some publishers expect very little revenue (while dreaming of a break in the big leagues, at one point or another) and others, usually more experienced publishers, are aiming at nothing less than being able to live solely off these Google-spun revenues.
Is it still possible to get to that point where you can basically quit your day job and blog on all sorts of themes that you care about (for real)? Perhaps it is… but don’t get your hopes too high.
You see, Google AdSense is merely an aggregator of ads which are bought (and paid for) by advertisers of all sizes.
As such, some fields like the insurances, debt reduction and medical care in the US might yield a lot more money than, say, poverty reduction in Mozambique. The later theme is a crucial one, there’s no question about it —but— are there any advertisers looking to pay big bucks to associate with that particular content? Your road to riches, using AdSense, has to start with a theme you happen to like (otherwise, it’ll just make you unhappy) but it should also be a magnet of sorts, for rich advertisers.
You need to choose the right theme and if it’s possible, aim the content at a rich geographic location meaning that blogging about skiing in Argentina will likely score less money in your pockets than if you focus on Aspen, CO.
But that’s not all…
If you’re to emerge as a credible source of information for your visitors —and— the mighty search engines, you’ll need to find a way to stay on top of your competition. One way to do this is to post unique content people are looking for and then, once you master that art of “answering all the right questions”, you need to do it as often (and as regularly) as possible.
You see, lots of marketers are selling the dream of “passive revenues” related to the Web 2.0 and 3.0 publishers but the truth of the matter is, to be successful for a long time, a publisher has to sweat. A lot, actually. Getting a web site right doesn’t usually happen the first time around. It takes a serious toll in time, effort and sometimes, money.
The good news is that lots of other publishers will turn their attention to other things, along the way so that’ll be that much less competition for you, assuming you go the distance.
But again with the main question, is it possible to profit from AdSense?
Depending on the type of content you publish and how it’s delivered to your visitors, AdSense could prove to be a solid (and surprisingly stable) source of recurring revenue but don’t expect —even for one moment— that it’ll be as easy as what the marketers would have you believe.
As a general rule of thumb, if you’re successful offline, you may also have what it takes to make it big online too but hey, you’ll have to give it a try to learn from experience how you fare in the face of infinite competition in an always-on world.
The AdSense revenue generation lifestyle isn’t for everybody and especially not for the faint at heart but if you really intend to work up your place as a “useful and popular web destination”, the payoff is very real if (and when) you get there.
Tags: adsense revenue, adsense lifestyle, making money with adsense, google adsense, adsense program, adsense for publishers, blogging for money, adsense blogs, adsense wikis, adsense forums, blogger revenues, money, adsense check, quit your day job, make money online, produce content
Do lower AdSense revenues make you blue?
Small and not-so-small webmasters alike are currently feeling the financial crises pinch all the way down into their daily AdSense earnings with lower than average eCPM numbers making it next-to-impossible to bring in a decent monthly pay even when tens of thousands of (hopefully valid) clicks being registered.
In fact, some bloggers believe it’s Google’s fault and that they’re keeping a larger share of the money that, in their view, usually goes to publishers but that explanation doesn’t add up. It could be (nobody knows for sure) but it just doesn’t feel right.
The more logical explanation has to do with basic supply and demand.
The supply of advertising space, namely in blogs like this one, have been growing steadily over the last months. That means advertisers are presented with more choices than ever before, within AdWords. So the supply side, meaning the countless AdSense Publishers, is busting at the seams.
On the other hand, advertisers are likely to hold back on frivolous spending, such as AdSense, resorting to local TV and radio spots or going back to specialty publications… offline. Even if these advertisers stick with AdSense, they’re likely to ease on the PPC budget they allow Google to manage so that, in turn, makes for lower revenues downstream… towards publishers.
So what can publishers do to push up their AdSense revenues in these times of financial crisis?
A lot of things, surely but here are a few…
- Display your ads as close to the top of your page as possible — it appears Google, through some secret wizardry nobody can be quite sure about, awards more revenue to publishers putting their ads at the top, where all visitors can clearly see them;
- Have less ad zones — this will filter out the less lucrative ads and only display those that pay the most. It might be risky since less visitors might see the ads but perhaps it’s worth a shot;
- Go for colors that work for you — lots of AdSense ads still display using the “generic” Google-blue. Keep in mind that “ad blindness” is more likely to happen with this configuration even if you feel “visitors will be comfortable with colors they know”, you also risk that they won’t see them, at all;
- Redesign your page layout — how your site looks makes a significant difference in the number of clicks you’ll get so make sure to put a lot of time to make your AdSense-bearing site as appealing as possible;
- Link to other nice folks — especially if you operate a blog, linking with other blogger buddies will do wonders for your visitor count… and theirs.
Being blue because of lower AdSense revenues just doesn’t fix the basic problem: a much lower monthly check.
To cure these (probably temporary) blues, you must take action.
Google provides you with limited metrics about what’s really going on, clickwise but savvy publishers have a sixth sense to juice as many details as they can from those numbers by using channels and testing various advertising scenarios. This improves their knowledge of how AdSense rewards certain types of scenarios instead of others.
The financial crises Wall Street has basically engineered (from way back) and for which we feel a painful pinch now might take a few months (or even years) to wane away but as long as it hangs over our heads, publishers need to become even more creative in finding ways to stabilize and hopefully increase their revenues.
Good luck to all the good publishers out there who feel bad about getting less money for their hard work. Hang in there, there seems to be lots of light at the end of this tunnel.
Tags: adsense, google adsense, adwords, google adwords, publishers, advertisers, pay-per-click, ppc, daily adsense revenues, monthly adsense check, publishing content, adsense blues, revenue blues
Duplicate content isn’t good for your AdSense earnings
If you visit online marketplaces (like ebay) or web advertising communities, you’re likely to come across downloadable packs of ready-made, Google AdSense-optimized, context-specific templates which are packed with thousands of articles on a wide range of subjects.
For AdSense newbies who balk at all the hard work necessary to build up a fine web destination, such an opportunity to “get rich quick” is too tempting to ignore — so they download, tweak and install these packages, filled with articles ranging from acne to sports cars, waiting for the “passive money” to come in.
And since whoever was selling (or giving out) these template probably lured their “public” with (usually) fake daily revenue “proofs”, the hope for these AdSense newbies can be quite high, sometimes ranging as high as over US$1,000 a day… for basically just waiting for the money to arrive by mail, once a month.
But even though this entire fairy tale sounds exciting and somewhat “possible”, it’s not.
In fact, trying to rise up in the online world using this pre-made content is nothing short of impossible ��� unless you completely change its nature and mix and match it in such a way that it’s unrecognizable from its original form and provides much more value than the initial offering. But hey, this is “real life” we’re talking about and that means roughly 99% of webmasters won’t bother going through so much trouble so, at the end of the day, the overwhelming majority of them will just upload everything up on their server, using FTP and wait for the clicks to happen.
Several problems may arise, at this point. Let’s go over some of them, briefly…
- Natural traffic to your “new web resources” will likely be anemic or non-existent, which means no revenue;
- Major search engines like Google, Yahoo! and MSN will probably link to you in sandbox mode but will likely tag you,within a matter of hours or days, as “duplicate content” which guarantees you won’t list in the top 10… ever, maybe not even the top 1,000, or worse;
- Eventually, your worse nightmare will happen: a Google “search quality agent” —a real human being— will visit your site and award you a good or not-so-good score that, in some instances, may threaten your AdSense membership;
- Smaller directories, forums and bloggers will not be interested in linking to your web site because they too will see it’s duplicate content available eslewhere (way before you came around).
And because of this impossibility to properly (and organically) market your new treasure chest of information, you won’t be part of those who enjoy several hundreds of dollars per day, in Google AdSense PPC advertising.
You probably wanted to read that “it works” for some people (and maybe it does) but judgeing from what hundreds of frustrated webmasters have posted in various forums, this “strategy” doesn’t deliver on its promises.
But there’s an upside to all of this.
Looking at these templates and the mountains of content they convey might fire up your imagination. If that’s the case, anything is possible. You might decide to embark on the long-term, self-made and highly targeted road to riches, after all. That would be the sensible thing to do as the value of your work is therefore likely to stay pretty steady over time or, depending on what kind of content you produce, even increase (sometimes, significantly).
Newbie AdSense Publishers should aim to generate more realistic amounts of money, on a daily basis than “$1,000 per day, in less than a month”. Perhaps $10, $20 or even $50 would be a nice start. And within a year, how about $100 a day. That sounds feasible enough.
Simply pick a topic you genuinely like and fire up a blog. Post unique content on a regular basis and that’ll take you one step closer to becoming a valuable publishing-ally for Google (or any other advertising services provider, for that matter).
It’s possible to make a living off Google AdSense (this blog helps me do just that) but the winning approach is the one you know “in your heart” is the right one. It’s also the path less traveled and not too surprisingly, the hardest one.
But hey, as long as you know it’s possible, that should be enough to keep you going.
Tags: adsense, google adsense revenues, ppc revenues, online advertising, pre-made templates, adsense templates, passive adsense money, google checks, thousands of dollars per day, search quality, search engines, adsense publishers
Finding dropped .ca domain names
Dropping a domain name is akin to recycling.
Where one domainers lets a .ca domain name go back to the CIRA, to be made available again, for someone else, that other person is likely to grab an excellent domain name which, with a little imagination, can be put to good use, perhaps in a very different context than what was originally thought.
Reusing previously owned .ca domain names is a good idea since some of them still have quality links pointing to them and between those and never registered names, chances are those that have previously been taken are either generic or of higher value, in one way or another.
As such, if you’d like to browse a huge database comprising hundreds of thousands of dropped .ca domain names, it’s now possible at MBNX, in its “dotca” subdirectory.
The names date all the way back to mid-October of 2006 and basically contain cleaned up versions of CIRA’s “To Be Released” domain name listings. To make searches more natural, the database has isolated the domain key in a field all by itself so a name like “domain.on.ca” has been archived as “domain”, “on” and “ca”, in three separated fields.
As such, finding a particular domain name with the “ca” keyword (probably meaning the short version of “canada”) is now possible. Previously, such a search would’ve “found” all the domain names because they all contain the “.ca” key.
So the very architecture of the database behind this free web service makes for an enjoyable dropped domain name browsing experience. Of course, this service is only offered for the .ca namespace so if you know about similar free services for other domain suffixes, please be sure to add them in the comments.
To get you started, you can check out the dropped .ca domain names for these particular keywords…
From this point on, you can search for any keyword you like. No censorship has been applied regarding these dropped domains so if it’s been dropped, in the last few years, it’s likely to be there.
Have fun finding domains you can’t resist registering, again!
Tags: domain names, .ca, dot ca, dropped domain names, dropped .ca, cira, tbr, to be released, good domain names, available domain names, search dropped domains, domainers, canada, canadian domains, mbnx
Will Oracle’s Fusion Suite be released soon?
Without providing a specific timetable, Oracle has been busy pulling its many software acquisitions into its in-development Fusion applications.
Now, Oracle executives are indicate that an early version of this suite is nearing completion. Legions of Oracle coders are expecting it and many of them can actually get their hands on the thing…
- 450 customers are participating in the Fusion Suite development and providing feedback to Oracle; and
- 130 customers are taking part in an early-adopter program.
Oracle plans to begin beta-testing this year although nobody seems to know for sure when the suite will be released.
Customers with existing maintenance contracts can transition to Fusion at no extra charge so customers are likely to adopt this new suite rather than pass the opportunity to get a suite comprising business intelligence (BI) from Oracle’s Hyperion integration. Expect Retek and ProfitLogic acquisitions to add even more muscle to the suite.
In a nutshell, Fusion provides modern apps natively built in Java for modern business IT and as such, customers will be able to customize applications in exciting new way because, as Charles Philipps said, the design of each app, from the ground up, is to allow changeability after it ships.
As a final note, customers should know that the transitions to Fusion should be painless since its data models will be a superset of those in Ocale’s current applications.
Tags: oracle, fusion suite, java, information technology, it, business intelligence, bi, hyperion, retek, profitlogic, upgrades, oracle apps, charles philipps, modern business it, fusion development, fusion apps, fusion code, fusion beta, middleware
How to deal with social networks at the office
Given the abundance of social networks such as LinkedIn, MySpace, Facebook, Hi5, Orkut and Ning, a growing crowd of companies have adopted “reasonable internet use” policies.
Such policies generally award personal time to surf the web, along with the strickly professional tasks. This clears the air about the occasional use of information systems use for stuff which is important to the employee while not being directly linked to his work directives, per se.
Within this mix of “personal vs business” use of the internet, at the office, lies the social networking grey zone, of sorts.
While networking with mostly personal contacts may not directly ring in new sales or realize specific business objectives, it remains, nonetheless, another path towards business growth, if used strategically. This aspect should never be underplayed by managers as it’s a reflection of a rising trend to look online for counsel, help and information on just about all matters.
For instance, if a machining shop’s employees are offered financial incentives to help find qualified new employees for the company, the recruitment process’ cost can be slashed from thousands to mere hundreds of dollars, not to mention the much shorter delays before qualified profiles arrive on the HR manager’s desk.
Another example. Company image. Having employees provide free help (within reasonable limits) to a highly visible cause (or Facebook group) will likely establish the brand in a new light for those who find it there. Think of all those Facebook groups with millions of active members where a company employee could provide a much needed “answer” accompanied with a free consultation offer for all those who require it — the outcome can be downright spectacular… and wildly lucrative.
Yet another scenario would be one where an employee finds a stream of information of low values to just about everybody else but inversely, of very high value to him because it helps within his line of work. For example, if a company sells winter shelters, it would be awesome to have live temperature feeds alongside historical temperatures for the markets they serve. That way, the sales periods (and marketing campaigns) can be precisely aligned with “on the ground” needs, as they arise (or are about to).
We could go on for quite a while regarding the many ways in which social networking activities can provide added value to just about any company but as in anything, employees need to find a viable balance between their tasks, while making sure they keep up with their work responsibilities.
From the bosses’ perspective, if someone is doing what’s expected and doing it reasonably well, there’s no basis for further investigation or complaint.
Pointing out the obvious, making sure people aren’t engaging in gross negligence or addictive, risky and unethical behavior in using social networks —or any other popular web site or service— is probably the bosses’ most important task because that’s where “the problems” are likely to arise from.
Terrorizing all employees with some drastic (lawyer formulated) net use policy is supremely counter-productive and might end up costing the company dearly in lower employee morale, abysmal productivity and a sense of general resentment against such a radical cutoff with the way business is carried about, elsewhere.
As social networks grow up to become all sorts of things to all sorts of people, including business-minded people, companies where acceptance, within a “reasonable use” comfort zone, trumps over internet monitoring paranoia (by the bosses) are likely to reap substantial benefits from their progressive stance on the web’s latest and greatest offerings.
Tags: social networks, social networking, working, at the office, networking with people, meeting, e-meeting, meeting up with new people, business leads, business contacts, companies, internet monitoring, business opportunities, reasonable internet use, lawyers, policies, net usage policy, popular web sites
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