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The IE8 InPrivate mode doesn’t prevent Google AdSense ads from being displayed
Have you downloaded InternetExplorer 8, yet?
As Microsoft introduces Windows 7, that’ll be the default browser so if you don’t do it by yourself on your current XP or Vista setup now, it’ll be done for you, in the next OS release.
Microsoft’s new web browser is packed with features and one of them has been quite a cause for concern, for the online advertising industry which heavily relies on external JavaScript calls to display ads.
Publishers displaying Google AdSense ads have been quite vocal about the possibility for a new feature, among many others, called InPrivate [browsing] mode (also called the “porn mode“) where the browser doesn’t record anything, may it be history, cookies or cache that’ll be wiped out at the end of the session (so you don’t get slowed down during that session), because it was feared that the ads, originating from Google, would cease to be visible.
If that were to happen, as is the case with AdBlock Plus for Firefox, it would have the potential to destroy large parts of the online advertising industry because IE8 is promising to become the browser of choice, over time.
But although things might change, right now, it looks like the InPrivate mode won’t prevent Google AdSense ads from displaying.
Millions of AdSense publishers might let go a long sight of relief, when looking at the following proof that AdSense ads display normally, even when using the InPrivate mode…
By the way, it should be noted that we used IE8′s “express settings”…
…and we also had InPrivate filtering turned on in such a way that IE8 would block content for us (with its own “default” settings)…
…with these settings “enforced” (none that we determined, actually)…
So that was pretty much as far as the typical web user would go, when using such settings. Assuming a “typical user” would be using them, in the first place.
In all fairness, it might be a while before this type of “filtering” reaches mainstream.
The AdBlock Plus extension, however, has prevented publishers from collecting untold amounts of advertising revenue, since it’s been released to the Firefox user base so the idea of seeing IE8 come out with a similar feature, not activated by default but easily available to all, has made honest and hard working —ad supported— publishers very nervous.
Fortunately, it doesn’t look like Microsoft will wage war with Google on that front. Perhaps the Redmond giant has a slight idea of what kind of “blogger-storm” it would attract upon itself by doing so or maybe it’s just common sense (yes, that too can happen at Microsoft, according to certains rumors).
Whatever the reason, Microsoft’s IE8 InPrivate mode seems to play nice with Google AdSense ads on all publisher web sites that we checked (and we checked many of them, from all over the world, in several languages) so for now, it’s all good.
Let’s hope —and perhaps lobby— for things to stay this way.
And for AdBlock Plus to grow up and stop hurting honest web publishers.
Tags: ie8, internetexplorer 8, microsoft, adsense, google adsense, google, online advertising, online ads, web ads, ppc ads, pay-per-click, ad zones, display ads, hide ads, prevent ads from displaying, adblock plus, inprivate, filtering, web browser, internet users, advertising revenue, money, finance, common sense
One Response to “The IE8 InPrivate mode doesn’t prevent Google AdSense ads from being displayed”
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Internet Explorer 8 is very good because it’s as stable as Opera. I hate the previous versions of IE like IE6 because it hangs frequently.