What social networking vendors offer, for businesses…

The social networking scene has taken the web by storm as Blogger, Wikipedia, Facebook, MySpace and countless others expand peoples’ reach way beyond their physical community to realms that span across cyberspace.

It so easy.

People create a profile and voilà!

They’re set to share content, ideas and opinions.

Social networking, especially for those who know their way around, is insanely cool. It’s no surprise that so many organizations are looking to setup their own, internally. Once a business social network is up and running, if it’s done right, employees and managers can connect among themselves with ease.

One theory, with regards to business social networks, is that good ideas get validated and bad ideas get discarded more quickly, which leads to faster product development — but it’s just a theory.

In general, companies will benefit, in various ways, from the content that’s being created, shared, added upon and archived for later use.

Any company can make social networking yield benefits but like most new things, it would be foolish to attempt to qualify its financial bottomline usefulness with hard metrics. For the time being, it’s more a matter of getting in early than trying to catch up, later on.

So assuming you’re ready to launch your internal social network, which solution should you choose? Well, that’s for the IT guys to decide but to get the ball rolling, consider the following vendors…

• Drupal
  • Open source.
  • Great at community-driven sites.
  • Blogs and profiles.
• IBM Lotus Connections
  • Paid software.
  • Helps you execute tasks more quickly by using dynamic networks of coworkers, partners and customers
  • Blogs, profiles, social bookmarks, communities and more.
• Jive Software
  • Licensed software or hosted SaaS.
  • Integrates the “enterprise 2.0″ capabilities of collaboration software, community software and social networking software.
  • Wikis, blogs, profiles, social bookmarks, tags, discussions and more.
• MS-SharePoint
  • Paid server software, MS SaaS or hosted by 3rd parties.
  • In its own words: connecting people, process and information.
  • Wikis, blogs, profiles and communities.
• NewsGator
  • Paid software. Extends MS-SharePoint.
  • Empower employees, customers and partners to collaborate, communicate, and innovate in order to create business value through social computing.
  • SharePoint add-ons for tags, tag clouds, expert search, discussions and more.
• Scuttle
  • Open source.
  • Light on the more advanced features but does social bookmarking like it should.
  • Social bookmarking.
• Socialtext
  • Paid hosted service or on-location server appliance.
  • Used for all employees to get a collective view of what’s going on and share content.
  • Wikis, blogs, profiles, social bookmarks and microblogging.
• Telligent
  • Lease the software or buy perpetual licenses.
  • Designed for high-volume communities where performance and up-time are critical.
  • Wikis, blogs, profiles, groups and communities, social analytics and more.

And as you continue searching for vendors, expect to find lots of other worthwhile finds. Keep in mind that the big software firms are currently being swarmed by waves of smaller firms offering solid codesets and eye-pleasing visuals so expect the heated competition to go on, for a while.

In case you were just thinking about this…

Yes, open source has an advantage over most paid and hosted solutions: it’s free!

It’s also instantly available through a simple download and there’s no licensing fee, whatsoever. If you can make up for a little less “business-class support”, open source scripts will likely end up being your first and all-time best choice. Keep in mind open source projects evolve all the time and all those upcoming updates will also be… free. Which is nice.

And don’t forget that open source projects usually come with mountains of useful plug-ins which add bleeding edge features to your core script. Plus the fact you can dive right into your code and tweak just about anything you want. No encryption here.

But perhaps open source is not your thing.

If that’s your case, paid scripts (or software) or hosted solutions is where you’ll most likely end up as very few organizations develop their own social networking engine from scratch.

With such solutions, the deeper your pockets, the more features you’ll get.

And you’re not too picky, customizationwise, you’ll be up and running rather quickly. Software as a service (or “Saas”) is where many mid-sized companies like to do business because everything’s hosted externally. There can be some cost saving at first but as the content volume grows, it can inflate the rent to the point where it’s not that much of a deal anymore so watch out for that. Do your mathematical projections before you sign-up.

Paid software is generally hosted in-house and it’s generally yours for life but remember that the upgrades might cost you a lot of dough, over and above all the other technical maintenance cost. Again, do your mathematical projections before rearranging your server room to accomodate a business social networking software solution.

If you still feel anxious about deploying a social network in your enterprise, seek help from the vendors themselves or from local IT firms which specialize in web 2.0 stuff.

All in all, if your organization is still unsure about wether it’s worth it to have an internal social network, consider that employees will get access to blogs, wikis and tools that let them communicate, collaborate and share information.

The real bottom-line question might be, how much is it worth, to your enterprise, to have its employees using applications it controls and manages? Once that question is answered, everything else aligns itself accordingly.

Tags: social networking, social networks, internal networks, company social network, enterprise, business, social networking vendors, ibm, lotus, jive, sharepoint, saas, hosted solutions, paid software, .net, microsoft, blogs, wikis, search, information, connect, share, content, server