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Google Maps will help AdWords… and AdSense!
There’s been a lot of talk about the lower eCPM numbers affecting AdSense publishers since mid-February of 2009.
Some people believe the revenue shortfall is mainly due to the financial crisis, others think Google is keeping more for themselves. Since nothing filters from Google, it might be a bit of both, or not.
In all fairness and because so little relevant information is published by Google on this particular matter, it’s anyone’s guess why so many publishers’ revenues seem to be hitting record lows.
But…
In these harsh times, there might be a glimmer of light and it could be coming from an unexpected angle: Google Maps!
Yes, for those of you who have discover (or re-discovered) the planet using Google Earth, it’s no secret that businesses can now be easily located (and spotted) almost everywhere. The businesses that stand out the most are those who have registered with Google’s Local Busines Center (based in Mountain View, CA).
Business that register with Google must prove the authenticity of the information they post so that insures that visitors only see up to date information (which is very important, for any business directory).
So…
When businesses register to (eventually) show up in Google Maps (and Google Earth), they’re presented with a catchy little pitch regarding Google AdWords — now, that’s interesting.
Imagine, millions upon millions of smaller businesses being introduced to AdWords. It’s awesome because it’ll likely translate into a much more diverse advertiser base, more bids for a wide range of keywords and ultimately, higher and hopefully more stable revenues for publishers.
Here’s what Google writes:
Reach More Customers
If you have a website and want to reach more local customers, give Google AdWords a try. In just a few minutes, you can create ads that appear only to people in your target cities. (You can also have an AdWords specialist build your campaign for you) The best part? You chose the cost of your ads, and you only pay if these ads bring people to your website. Learn more at http://www.google.ca/local/promo
By the way, the link is for Canada because the author is based… in Canada.
Online advertising is still a fragile ecosystem but by helping millions of smaller businesses join the AdWords action, Google is helping itself, of course but it’s also helping its AdSense publishers who should, in turn, prep up their web destinations to be somewhat “local friendly” because that might just be the angle through which ad growth will occur.
If you know businesses looking for free visibility, invite them to list their contact data with Google Maps. It’s fast, free and surprisingly effective (yes, your phone will ring and you’ll get email messages with serious inquiries).
This is good news because amidst a sea of bad economic news, here’s living proof that Google is steaming ahead and building what could well be one of the upcoming paradigms in online visibility… and advertising.
Tags: online advertising, google maps, google earth, google adwords, google adsense, advertisers, publishers, local content, local listings, local businesses, small businesses, ppc, pay-per-click, lead generation, keywords, web publisher revenues, money, wealth
One Response to “Google Maps will help AdWords… and AdSense!”
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AdWords is really good in driving traffic to your website. However, they are very strict right now and they would not easily approve websites that they thought have low quality content.