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Duplicate content isn’t good for your AdSense earnings
If you visit online marketplaces (like ebay) or web advertising communities, you’re likely to come across downloadable packs of ready-made, Google AdSense-optimized, context-specific templates which are packed with thousands of articles on a wide range of subjects.
For AdSense newbies who balk at all the hard work necessary to build up a fine web destination, such an opportunity to “get rich quick” is too tempting to ignore — so they download, tweak and install these packages, filled with articles ranging from acne to sports cars, waiting for the “passive money” to come in.
And since whoever was selling (or giving out) these template probably lured their “public” with (usually) fake daily revenue “proofs”, the hope for these AdSense newbies can be quite high, sometimes ranging as high as over US$1,000 a day… for basically just waiting for the money to arrive by mail, once a month.
But even though this entire fairy tale sounds exciting and somewhat “possible”, it’s not.
In fact, trying to rise up in the online world using this pre-made content is nothing short of impossible ��� unless you completely change its nature and mix and match it in such a way that it’s unrecognizable from its original form and provides much more value than the initial offering. But hey, this is “real life” we’re talking about and that means roughly 99% of webmasters won’t bother going through so much trouble so, at the end of the day, the overwhelming majority of them will just upload everything up on their server, using FTP and wait for the clicks to happen.
Several problems may arise, at this point. Let’s go over some of them, briefly…
- Natural traffic to your “new web resources” will likely be anemic or non-existent, which means no revenue;
- Major search engines like Google, Yahoo! and MSN will probably link to you in sandbox mode but will likely tag you,within a matter of hours or days, as “duplicate content” which guarantees you won’t list in the top 10… ever, maybe not even the top 1,000, or worse;
- Eventually, your worse nightmare will happen: a Google “search quality agent” —a real human being— will visit your site and award you a good or not-so-good score that, in some instances, may threaten your AdSense membership;
- Smaller directories, forums and bloggers will not be interested in linking to your web site because they too will see it’s duplicate content available eslewhere (way before you came around).
And because of this impossibility to properly (and organically) market your new treasure chest of information, you won’t be part of those who enjoy several hundreds of dollars per day, in Google AdSense PPC advertising.
You probably wanted to read that “it works” for some people (and maybe it does) but judgeing from what hundreds of frustrated webmasters have posted in various forums, this “strategy” doesn’t deliver on its promises.
But there’s an upside to all of this.
Looking at these templates and the mountains of content they convey might fire up your imagination. If that’s the case, anything is possible. You might decide to embark on the long-term, self-made and highly targeted road to riches, after all. That would be the sensible thing to do as the value of your work is therefore likely to stay pretty steady over time or, depending on what kind of content you produce, even increase (sometimes, significantly).
Newbie AdSense Publishers should aim to generate more realistic amounts of money, on a daily basis than “$1,000 per day, in less than a month”. Perhaps $10, $20 or even $50 would be a nice start. And within a year, how about $100 a day. That sounds feasible enough.
Simply pick a topic you genuinely like and fire up a blog. Post unique content on a regular basis and that’ll take you one step closer to becoming a valuable publishing-ally for Google (or any other advertising services provider, for that matter).
It’s possible to make a living off Google AdSense (this blog helps me do just that) but the winning approach is the one you know “in your heart” is the right one. It’s also the path less traveled and not too surprisingly, the hardest one.
But hey, as long as you know it’s possible, that should be enough to keep you going.
Tags: adsense, google adsense revenues, ppc revenues, online advertising, pre-made templates, adsense templates, passive adsense money, google checks, thousands of dollars per day, search quality, search engines, adsense publishers
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