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The .me suffix is all about speculation
While domainers may be buying into the speculative hype about new domain name suffixes like “.me”, prospective buyers are looking for true (and trusted) value plus, whenever possible, natural revenue.
It’s going to be a long, long time before .me gets enough traction to command a price which is higher than the normal $20-or-so acquisition price, even for so-called “premium” domains.
The main problem comes from the very fact that ICANN is trigger happy nowadays and all sorts of “dot-anything” are scheduled to hit the market. With every new dot, lots of inexperienced (and sometimes experienced) domainers rush to land quality names… with a largely worthless suffix!
So the registrars are taking in insane profits in very short periods of time as a new wave of domainers try to secure the names they feel will become hot, over time. Just about every single generic word is a candidate for registration, under these circumstances but for a name to be worth anything, it has to bring some kind of added value to the end user, which is usually -not- the case with .me domain names since, as they stand, most of the registered names point to pay-per-click landing pages!
So thousands of domainers are stampeding for the .me names, okay. Good for them! For those who have been “in the game” for a while, sticking with the .com is the way to win big, even with seemingly silly made-up names because, at the end of the day, people type them… and remember them, easily.
Granted, names like “blog.me” or “for.me” will probably net 10 (or 100) times their acquisition cost but that’s still a far cry from their .com counterparts. And if the ICANN continues to spin out new “dots”, it might not even be 10 times because people will grow tired of the “dot madness” and intuitively fall back on the “dots with the most value”, and that’s .com, .net and some country-level suffixes, like .co.uk, .us and .ca.
So if you come across a domainer putting hard-earned money into .me names, wish him good luck but be kind enough to point them to this article, before they’re all out of cash.
One or two .me domain names —for fun— is cool but betting the whole farm on such new ICANN suffixes could either prove to be the smartest move ever or, which is more in line with reality, a (very) long shot that’ll break the bank before it turns out 1 penny of true, natural revenue.
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One Response to “The .me suffix is all about speculation”
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Yes, dot me is the new kid on the block with more potential than many other ccTLDs. For one, think of those that rushed for .ws or .vg, these extensions have no legs. Yet the recent sale for insure and onlinecasino.me show a high interest due to the names marketing abilities.
The way I see it, dot com does hold value. What’s more most of the dot coms are taken. But, and I mean BUT, many are just landing pages for domainers hoping to get PPC revenue or possibly sell the name. With the dot me name, type in traffic is much less if ever going to happen anytime soon. So the PPC isn’t there.
This leaves the dot me owner to develop a site that will most likely need funding to build and promote. This new extension will most likely produce more websites that people engage with and not get annoyed that it’s another pop-up, free search, lousy landing page.