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Identify key concepts which can translate into valuable domain names
In case you thought the domain name land grab was (already) over, it’s time to shake out of your relative inertia and jump into any of the countless niches where valuable —and soon to be valuable— key concepts, that are easy to translate into domain names, are just waiting to be discovered.
The task of identifying key concepts that are “domainable”, however, is serious business. Newbies can have fun poking around for good domain name candidates but those who invest the most effort usually end up getting the most valuable ones.
Each domainer seems to have proprietary methods for catching, early on, those key concepts which, according to them, are promised to a bright (and popular) future.
Here are a few ideas to get you going…
- Monitor the news for novel expressions, including those made up of slightly modified words;
- Scan specific RSS feeds (which interest you), on a daily basis, for leading edge concepts that few people know about but which sounds like it could be interesting for lots of people (who will -eventually- learn about that specific lingo);
- Become a statistics afficionado to mathematically identify where the action is happening (from a birds-eye view perspective) and translate that into domain names people will type;
- Read more government documents which typically hold a wealth of information people will be looking for. Load up on those key concepts, including the acronyms to designate all sorts of things;
- Listen to what people are saying and even more importantly, how they’re saying it. Languages evolve and very exciting domain name opportunities arise when a language shift is identified early on.
Fortunately, there exists tools to automate at least part of the general search for key concepts that can translate into valuable domain names but whatever a given domainer’s method, the more work is invested, the better the results will be.
Why search for key concepts, anyway?
For starters, all the obvious domain names have been snapped up so the niche, evolving and emerging niches appear to be the natural alternatives where less people tend to venture, hence the abundance of opportunities.
Newbie domainers might be tempted to buy “borderline domains” which closely resemble well-known brands but that’s just a ticket to get lawyer letters. It’s best to stick with the general concept of the public domain where creativity can run wild… without getting cease and desist letters!
At a low $8 a year for a “.com” domain name you feel has potential, it’s relatively easy to recoup your initial (annual) investment and even generate profits by setting up a blog, a wiki, a directory or an e-commerce destination people will appreciate.
Some domainers prefer to get help from DomainSponsor, DotzUp or Parked to monetize their domains but building your own web site is usually (much) better.
Don’t waste your time trying to register the (already registered) domain names everybody wants, become the creative domainer everybody will admire by looking for key concepts outside the beaten paths.
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