New features in AdSense for search

Over time, the Google Adsense service has grown into the biggest online advertising service in the world and this isn’t stopping them from innovating, which is all for the best.

The latest round of innovation is making the AdSense for search service even more flexible for the publishers while delivering a more satisfying search results experience for the users.

For those who are not yet too familiar with the AdSense for search service, it’s the “keyword search box” where users are free to enter any query they like, from within the web publisher’s site. It’s a great feature especially since the pay-per-click ads appearing on a given web page may not cover all that a user may be looking for.

As a web publisher, here’s a quick overview of what new tricks AdSense for search can do for you:

• Selection of the ad location — You can now decide where to place the ads on the search results page (displayed from Google’s own servers). Choose top, bottom or right side of each page, according to your preferences;
• Refining searches with keywords — Depending on the context, search terms can have different meanings but now, you can tune your search results and ads to what your users are interested in;
• Improved indexing of your pages — Google indexing technology has recently been improved so AdSense for search will now index even more pages of your site (as long as they can be crawled) so your users will see more results from them, in the AdSense for search results;
• Site Search — If you’re concerned about the users leaving your site through “web search”, you can now choose to provide just “site search” so your users can find what they’re looking… in -your- site. You can even host the search results on your pages so your users won’t leave your site when they perform a search;
• Vertical Search — You may also allow your users to search across multiple sites. Searches may therefore be performed in your “network of sites” or other related sites that you think your users might find useful.

Those who already have their Google AdSense for publishers account set up can get started right away with these new features, by selecting the “AdSense Setup” tab and then choosing “AdSense for search” as the desired product.

Just like with regular PPC ads and referral units, your ad settings will be saved within your account when you create a new search engine. You can then go back at a later time and instantly make any updates that you like to your search settings.

Once you’ve set up your search box, you may wish to explore more advanced features such as site exclusion, labels and collaboration which may both help your users find what they’re looking for while boosting your revenues by laser targeting the returned search results.

Now that you’re “in the know”, have fun with these new AdSense for search features!

Tags: google adsense, adsense for search, search results, keyword search, customization, features, targeting, pay-per-click, ppc, web publishers, web publishing, monetization, make money with adsense