WhyPark adds value

You’ve already seen the semi-generic domain name landing pages showing a relatively standard mix of category links leading to a second page featuring the related pay-per-click links.

Guess what? Some web visitors are getting smarter and they close the page when they see these pages. Why? Because they fail to see any value in them. Of course, to be fair, there is value because the sponsored links usually lead to excellent content but for your average visitor, that may not cut it.

Aware of this “value hunting” trend gaining ground, a company called WhyPark is going one step further by adding relevant -and valuable- content articles to keep the landing visitor interested. Having a “lander” feature standard Google AdSense ads alongside interesting articles can help build some level of “brand loyalty”, something which “traditional” landing pages hardly can.

The revenue model for WhyPark is different because they charge about 100$ to store up to 100 domain names and then leave 100% of the advertising revenue to the publisher. Furthermore, every new publisher referred (and signed-up) lands a sizeable commission in the domain owner’s pockets. This alone should quickly cover the initial registration fee!

Domain name owners enjoy a high level of control over the keywords, advertising codes, the meta description and even the statistics tracker code which means a publisher could choose to use Google Analytics to follow the visitor trend for a given domain.

Newbies will be happy to hear there is no HTML, FTP or programming knowledge required to use WhyPark‘s service. Furthermore, there’s nothing to download or install. The fresh articles, related to your domains, are supplied at no extra charge.

Their newest feature might also be their most popular. It’s now possible for publishers to create their own custom layout using simple placeholders to give each of their landing pages a unique look. Alternatively, publishers are still free to use the pre-built stock templates.

Tags: whypark, landing pages, domain parking, domain names, web