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DomainFest Global kicks off in Hollywood
Set in the glitzy entertainment capital of the world, the much awaited DomainFest Global gathering brings together domainers who look to network among themselves but also and, probably most importantly, monetize their valuable online properties.
It’s no secret, the domain name landing page industry has helped “liquidate” clicks from the major search engines’ pay-per-click business for the last few years and it seems that relationship is only going to get better as those landing pages get upgraded, over time, to content visitors will want to bookmark and hopefully come back for.
More quality clicks is good for everyone. Domain name owners, domain name landing page operators (if relevant) and pay-per-click advertising services all get their share of the booming domaining business.
For instance, DomainSponsor which is presenting this event at the Renaissance Hotel, offers a domain name landing page service to anybody looking to monetize their domain portfolio, may it be one quality name or more. Their service includes access to their smart landing page technology which continuously updates the content shown to visitors based, in part, on the historical preferences. More targeted links usually lead to higher conversion into valid clicks, by visitors. Overall, a typical domainer can point hundreds of domain names to DomainSponsor and have them manage the content which is presented to the type-in visitors, which usually turns out to be quite profitable for both parties.
The event sponsor list reads like the who’s who of the domain name business, such as Bank of America (who financed Oversee.net, DomainSponsor’s parent company, to the tune of 60M$, a few weeks back), Casale Media, Sedo, Klickerz, .mobi, Ask, LookSmart, Studley, Marchex, Name.com, eurodns, iMonetize, WebMoney, CPX Interactive, Miva, SnapNames, Jeffries, .asia, Domain Capital, Domainer’s Magazine, Circle ID, Skenzo, Logic Boxes and Afilias.
Contentwise, DomainFest Global addresses both the broader industry concerns and in-depth training for individual domainers, which makes it interesting for everyone. The concept of “portfolio productivity” is also on the menu as more advanced monetization approaches require more work to “make the clicking magic happen”, so to speak.
For those who look to update their contact rolodex, the event’s speakers listing page might come in handy. There aren’t any e-mails or phone numbers in the page but there’s a nice bio and that usually enough to locate (read: to “google”) the contact data.
I can’t attend the event by I sure would’ve liked to meet with Lawrence Ng, CEO and co-founder of Oversee.net who is a USC graduate with both a knack for business administration and domaining.
Industry trends, pertaining to the domain business, include big name mergers, more useful content libraries on landing pages, more sophisticated monetization schemes such as sign-ups, e-stores, contests, news and full-blown web destinations.
If the past years saw lots of generic landing pages with more or less relevant links shown to visitors, expect the future “landers” to be a lot more bookmarkable because the new name of the landing page game is “repeat business” or, in this case, quality visitors shopping for their ideal solutions, from lists of providers who pay to be seen.
With events like DomainSponsor’s DomainFest Global, the domain name monetization industry is gaining serious momentum.
Tags: domainfest, domainsponsor, domaining, domainers, domain festival, hollywood
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