Like online music to your ears

Podcasts have taken the online world by storm and the variety of audio content is already mind boggling so it’s only normal that, at some point, an easy to implement revenue model be offered to podcasters who need to pay their rent.

With their dMarc Broadcasting acquisition, Google now owns a digital media solutions expertise that would help them bring their huge online advertising offering to the podcasting community.

It’s only rumors, at this point but already, the mere possibility that Google might be gearing up to serve ads within podcasts (or any other kind of streaming or on demand audio) is enough to create quite a stir in the podcasters community who are still looking to elevate their media to the next “commercial” level which would, in fact, translate into a sustainable business model.

There are many ways in which Google could implement their ads into audio streams but you may not have to hold your breath for too long since the word on the street has it that we might see a few “beta” releases before the end of 2006.

As far as anybody in the blogosphere knows, MSN-Search isn’t ready. Yahoo! Search isn’t ready. Ask isn’t ready. In this light, it sounds like Google might be first to market with the “next big -online audio- thing”, again.

Let’s hear it, one more time, for Mountain View’s finest!

Tags: google, music, ad revenue, audible, audio shows, broadcasting