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Google Analytics delivers valuable activity reports
The tagline for Google Analytics is “Sophisiticated. Easy. Free.” so most web site enthusiasts will instantly love it.
If you haven’t already opened an account, now would a good time to do so. Why? Because Google Analytics transparently records and analyses your web traffic to help you understand what’s going on when your web site goes live.
Inside your account, you can setup all your web sites so it’s easy to switch from one web stat set to another, all with a single login.
The reports can be viewed from the perspective of either an executive, a marketer or a webmaster. The numbers stay the same but the reports reflect the needs of each type of “analyzer”. This means the boss can examine more general reports while webmasters get all the details. Marketers are somewhere in the middle.
The instruction system is wonderful since a basic instruction excerpt is always featured at the bottom of the web pages. It’s clear there was an intent to help “average Joes” understand all Google Analytics could do for them.
If you’re like most users, you’ll probably find Google Analytics to be flawless. It truly delivers what it promises.
Tags: google analytics, analytics reporting, web traffic reports, web visitors, statistics
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