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Domain names using creative morphemes
Almost every single quality, generic, intuitive word has been registered with the major gTLDs and most ccTLDs.
Dictionary words, especially the best of them, are now traded for amazing amounts, usually in largely undocumented private transactions so startups need to look at the more affordable alternatives if they don’t have access to huge “name purchasing” funds.
That means words like “marketer.com / .net / .org / .biz / .info / .us / .ca” and so on, have all been registered so what’s the new kid on the block to do if he wants to be known as a “marketer”?
The answer may come from a creative manipulation of the most popular words. Such transformations are called “morphemes” and in the case of our “marketer” example, names like “marketr“, “mrktr” or even “mrkr” could be considered interesting alternatives.
Already, Flickr, Pluggd and Mpire have branded their company with familiar names… with a twist. Experts agree, quality and easy to remember names help a company grow, in every way.
Since morphemes are basically innovative naming playgrounds for inspired individuals, it’s most probably going to be very fashionable, for online companies, to choose a “morphemed” name to launch engaging new ventures.
Tags: morphemes, creative morphemes, domain names, web publishing, flickr, pluggd, mpire
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