The value of good domain names

Small and not so small companies alike can benefit from a good domain name for many reasons.

Here are the most important three:

• A good domain can be easily passed on by word-of-mouth, which is important if a company does not have a big -ongoing- budget to promote its site and online activities;
• A good domain name is easy to promote on television, in radio commercials and in print advertising. In offline media such as these, it’s important for the name to be memorable. Why? Because the web site isn’t immediately clickable.
• A good domain name may give the site a greater chance at being found in some search engines, which is still the way many internet users find out about new sites. It’s always tricky to predict if and in what order a site will be categorized in the major search engines but having a good domain name that describes what the site does is an excellent start.

Develop great web destinations associated with your “good domain names” and you’re probably heading for a lasting success.