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Finding treasures in pre-owned domain names
Most domain name owners like to maintain a healthy domain portfolio composed of a mix of new, promising or contextually significant names that are accompanied by a host of previously owned ones that have become available for registration, once again.
Other domain name owners can lose interest, forget to renew, go out of business or decease. It’s all part of life.
Should you profit from this? If you’re confident you’re legally clear, why not? After all, pre-owned domains can have quite a few advantages, such as:
- Existing search engine listings / placements;
- Incoming web links from all sorts of previous “partner” sites;
- Previously marketed branding (sometimes significant);
- Older “wordings” for domains can sometimes be more straighforward since “they were there first” so the value can be quite high, in and of itself;
- Countless bookmarks from previous visitors.
Previous owners can get their name back, in some rare cases but since you’re enlightened enough to validate the “quality” of a name beforehand, you shouldn’t be bothered with this type of situation.
Why should you want pre-owned domain names?
Because if they’re worth something, somebody will inevitably profit from them. Perhaps you’d be better off being that lucky domain snapper!
The following situations are typical of people looking for pre-owned treasures:
- Need more “natural” traffic for your web site;
- Only have names for the company but also need some for “specialy offerings”;
- Want to shorten or lenghten their name, such as “ca.com” to complement “computerassociates.com”;
- Wish to bolster the “type-in” traffic for highly lucrative PPC terms.
In fact, the reasons can be numerous but in all cases, the new owner can do whatever he or she wants with it. That’s the way the domain name “ecosystem” works!
There should be a big publicity campaign to remind people that all domain names in the world are 100% recyclable. Sooner or later, almost every currently registered domain name is a candidate to become available again. That’s when you spring into action!
Here are some tools to get your imagination going:
And to check who owns the domains you’re looking to snap, simply use this super-fast international whois tool. To purchase your domains, follow this link as start saving money for all of the web’s favorite suffixes (not just .com).
Happy pre-owned domain name hunting!
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